Australian lingerie label Honey Birdette has released a new campaign which explores the capital of sex and champagne – Paris.
Photographed on location in the French capital, the campaign follows Europe’s latest ‘it’ girl, actress and model Jerry-Jane Pears, as she explores the cobblestone streets of Paris and visits some of the city’s most iconic landmarks.
The campaign collection is dominated by luxurious textures, including Swiss crystal tulle, eyelash lace and metallic foil; and adorned with elegant finishes, including Honey Birdette’s signature hardware, leatherette details and exclusive Swarovski crystal jewels.
Featured in the campaign is a limited-edition red and fuchsia foil lace chemise, Honey Birdette’s first-ever champagne coloured contour collection and a luxurious set featuring sexy French knickers, appliquéd with delicate floral embroidery.
Encapsulating French girl glamour, every look is finished with a winged eye, deep red lip and stockings from Honey Birdette’s extensive range of hosiery.
To mark the release of the campaign, Honey Birdette have published a limited-edition Paris magazine as a gift to members of the 149 Club – an exclusive group of VIPs comprising of the top 149 high-rollers of their online boutique.
The magazine includes a letter from founder and managing director Eloise Monaghan, as well as selected campaign images which will not be published anywhere else. Each magazine is also individually numbered to indicate which copy they’ve received.