British homeware and gardening chain Robert Dyas has parodied the gay-straight debate in its latest Christmas commercial.
The ad, released on 10 December, is titled ‘We’re Robert Dyas and we’re gay. And straight. And bi…’and appears a lighthearted parody of the same-sex marriage debate.
Throughout the ad, Robert Dyas staff and customers introduce themselves and reveal their sexuality before going onto flog a Christmas-skewed gift in-store. The highlight being Christmas trees that are “perfect for a gay person. Or a straight person.”
Although, how the ad has actually been received by the Brits remains unclear. That said, the reaction on social media appeared positive with Robert Dyas customers using Twitter to show their approval. Although some felt the ad hadn’t gone far enough and had excluded other groups such as transexuals while some were just left utterly confused and questioned with the marketing department may have had one too many Christmas sherries.
— The Poke (@ThePoke) December 13, 2015
— Belf (@belf) December 13, 2015
Either this is a spoof or the marketing team at Robert Dyas have been on sauce https://t.co/01bh7ut1OP
— michelle Benato (@michellebenato) December 13, 2015
@JonathanHaynes I had to go check on YouTube and it really does come from the Robert Dyas official channel. It’s astonishing.
— Freckled Fate (@Trishie_D) December 13, 2015
Now going to watch that Robert Dyas ad all day, like Alan Partridge directing the worst Apprentice task ad ever conceived. Comedy magic.
— tom jamieson (@jamiesont) December 13, 2015
That Robert Dyas video is a complete success. Everyone is talking about it, and I've just remembered what a great shop it is.
— the crab (@mrkhndy) December 13, 2015
Before this weekend, I'd always wondered whether gay people bought tools and associated home appliances. Now I know. Thank you, Robert Dyas
— Dean Burnett (@garwboy) December 13, 2015
are we sure the actors in the Robert Dyas ad aren't hostages. pic.twitter.com/5R9o6daNL5
— Rosaleen (@olenskae) December 13, 2015