Out-of-Home Revenue Momentum Continues In November

Out-of-Home Revenue Momentum Continues In November

The Out-of-Home (OOH) industry has reported a net media revenue of $84.4 million for the month of November, an increase of 12.5 per cent from the same month last year, which posted a net media revenue of $75.0 million.*

Year-to-date media revenue has increased by 15.8 per cent, tracking at $709.5 million, up from
$612.7 million* for the same time last year.

Digital Out-of-Home media revenue makes up 39.9 per cent of total media revenue, up from 27.7 per cent for the same period last year.

Category figures November 2016:

· Roadside Billboards (over and under 25 square metres) $30.1 million
· Roadside Other (street furniture, bus/tram externals,
small format)
$24.9 million

 

· Transport (including airports) $14.2 million
· Retail, Lifestyle and Other^ $15.2 million

*Previous years figures have been adjusted to reflect changes in OMA membership to allow for direct comparisons in revenue year-on-year.
^Reported in this category are: shopping centre panels, as well as all place-based digital signs including office media – covering signs in lifts and office buildings, cafe panels, and digital screens in doctors surgeries and medical centres.
Note: Figures may not add to total due to rounding.