Hollywood’s Jeff Goldblum Tells Aussies ‘Less Talk, More Eat’ In New Menulog Campaign

Hollywood’s Jeff Goldblum Tells Aussies ‘Less Talk, More Eat’ In New Menulog Campaign

Aussie food delivery service Menulog has unveiled a new creative campaign featuring Hollywood actor Jeff Goldblum as its brand ambassador.

B&T Magazine
Posted by B&T Magazine

Created with the help of Y&R, the campaign aims to raise Menulog’s brand awareness and trial among new consumers, while driving frequency among existing customers with specials and loyalty discounts.

It features a series of short films, radio and digital content, with Goldblum in different situations tailored to suit broadcast, out-of-home, digital and social platforms.

The campaign also included his initial stunt of delivering snags in a Sydney food truck.

Jeff Goldblum's food truck (Menulog)

The next three TVCs for the campaign are set to launch in the coming weeks. Aussies will also be treated to the unscripted musical stylings of Jeff in Menulog’s radio advertising, which is on air now.

Menulog’s head of marketing, Tasman Page, said: “We’re so proud of this campaign and we think it’s something that will really resonate with Australians.

“We’ve all experienced the pain of trying to order something over the phone and yet only 20 per cent of us order online. We wanted to create a campaign that spoke to this issue in a really humorous and memorable way, and Jeff certainly helped us do that.

“Jeff’s personality, in his unique sense of humour and openness really allowed us to push the boundaries across all creative elements. His star status in everyday Aussie situations is a hilarious moment in itself, but when you add in the ingenious concepts from the team at Y&R, you have a really exciting campaign.

Y&R’s executive creative director, David Joubert, said: “We worked around the clock since winning the business back in March to secure two very talented professionals in director Jeff Low and Jeff Goldblum.

“We always knew that together, they would help us create a conspicuous campaign that would capture Australia’s attention and work its pants off for our client.”

CREDITS

Creative: Y&R Sydney

Managing director – Sasha Firth

Executive creative directors – David Joubert and Bart Pawlak

Copywriter – Nick Cole

Art director – Pat Allenby

Agency producer – Sam Yeomans

Planning director – Waqas Tahir

Senior account manager – Max Bennett

Account executive – Caitlin Thomas

 

Production: Rabbit Content

Director – Jeff Low

Executive producers – Alexandra Hay and Lucas Jenner

Producer – Alexandra Hay

DOP – Lachlan Milne

Offline – Adam Wills

Colourist – Scott Maclean

Grade and online – White Chocolate

Sound – Peter McCorqudale

 

Client: Menulog Sydney

Head of marketing – Tasman Page

Digital marketing manager – Kia Petrenko

Head of brand and communications – Melissa Grech

Communications manager – Lisa Brown

Creative design manager – Sotirios Karras

 

Digital: Byte London

Founding partner – Alex Miller

Analytics and paid media director – Michelle Yeadon

Account planner – Marcus Tan

Account planner – Zoe Goldsmith

Creative planner – Louis Persent

Media planner – Becky Caruana

Designer – Olive Tebby

Content planner – Catherine Harding

 

PR: Red Agency

Head of technology – Anna Denby

Senior account manager – Jackie Holt

Account manager – Sophie Muir