Holler Loses Audi’s Digital Account

Dynamic photo, Color: Misano Red
SHARE
THIS



Holler has lost arguably its biggest client in Audi, with the car brand’s digital account now reportedly in the hands of 303 MullenLowe.

An industry source revealed to B&T that Holler has lost Audi’s digital account, and that 303 MullenLowe is believed to be taking over.

If true, the full-service agency will now be responsible for the Audi’s digital and creative work, having been appointed to the creative account in May 2015.

B&T contacted both Audi and Holler for comment. Neither returned B&T’s calls at the time of publishing.

It’s rumoured that Audi’s digital account is worth between $3 million and $4 million annually.

To add some context, Audi Australia’s managing director, Andrew Doyle, recently departed the company at the end of March 2017 to take on a new role as the director of Audi UK.

Coincidence? Quite possibly.

With Audi rumoured to be Holler’s largest client, the question begs: is there a future for Holler?

Latest News

How To Optimise Branded Keywords
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]