Holler Loses Audi’s Digital Account

Dynamic photo, Color: Misano Red

Holler has lost arguably its biggest client in Audi, with the car brand’s digital account now reportedly in the hands of 303 MullenLowe.

B&T Magazine
Posted by B&T Magazine

An industry source revealed to B&T that Holler has lost Audi’s digital account, and that 303 MullenLowe is believed to be taking over.

If true, the full-service agency will now be responsible for the Audi’s digital and creative work, having been appointed to the creative account in May 2015.

B&T contacted both Audi and Holler for comment. Neither returned B&T’s calls at the time of publishing.

It’s rumoured that Audi’s digital account is worth between $3 million and $4 million annually.

To add some context, Audi Australia’s managing director, Andrew Doyle, recently departed the company at the end of March 2017 to take on a new role as the director of Audi UK.

Coincidence? Quite possibly.

With Audi rumoured to be Holler’s largest client, the question begs: is there a future for Holler?