Holden Unveils New Commodore With ‘For Sure’ Campaign Via The Monkeys

Holden Unveils New Commodore With ‘For Sure’ Campaign Via The Monkeys
SHARE
THIS



Iconic Aussie car brand Holden has launched a campaign to promote its all-new Commodore model via The Monkeys.

The campaign proves that the new model is purpose built for our roads and is worthy of the Commodore name. It also reminds Australians that Commodore drivers are – and always have been – sure of themselves.

Directed by Stephen Carroll at Revolver, the brand film aims to run over any outdated perceptions around the car model and the Holden brand.

The campaign will feature across broadcast, print, out-of-home, digital, and on Holden’s owned social channels.

Mark Harland, executive marketing director at Holden, said: “We’’ve got confidence that the all new Commodore range will deliver for Australian families, and we’re excited our new campaign ‘For Sure’ brings that to life.”

Justin Drape, co-founder and group chief creative officer at The Monkeys, said: “The future of Holden and Commodore is something we’re proud to be a part of.

“Commodore is one of Australia’s most iconic brands, and is rich with so many remarkable stories pertaining to innovation and design.”

CREDITS

Client: Holden

Executing marketing director: Mark Harland

Marketing communications and digital general manager: Natalie Davey

Brand communications managers: Josh Cunningham and Bridget McMillan

Brand communications coordinator: Tom Richards

Creative agency: The Monkeys

Co-founder and group chief creative officer: Justin Drape

CEO and co-founder: Mark Green

Managing director: Matt Michael

Creative director: Ben Sampson

Art director: Daniel Bolton

Copywriter: Barnaby Packham

Head of planning: Michael Hogg

Digital planner: Tim Smith

Head of production: Thea Carone

Senior producer: Penny Brown

Print producer: Ali Dent

Group content director: Lee Lowndes

Senior content director: Ciaran Miller-Stubbs

Content directors: Louise Rutherford and Veronique Proulx

Content executives: Pascale Greenberg and Tash Strachan

Production: Revolver / Will O’Rourke

Director: Stephen Carroll

Managing director and executive producer: Michael Ritchie

Executive producer: Pip Smart

Producer: Alex Kember

Director of photography: Jeremy Rouse

Post-production: The Editors

Executive producer: Nicoletta Rousianos

Senior producer: Daniel Fry

Editor: Bernard Garry

Colourist: Edel Rafferty

Online: Stu Cadzow

Sound: Song Zu

Executive producer: Katrina Aquila

Producer: Meg Drummond

Music supervisor: Ramesh Sathiah

Composer: Adrian Sergovich

Sound design: Simon Kane

 

Latest News

Starts At 60 Makes Two Executive Appointments
  • Media

Starts At 60 Makes Two Executive Appointments

Mature-age media platform Starts at 60 has welcomed two new leaders to its executive team as it looks to scale up and broaden its commercialisation. Amena Reza (pictured above, right) moves into the role of chief operating officer. She was formerly the managing director of ML Design, and is a chartered accountant and a non-executive […]

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses
  • Marketing
  • Technology

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses

Marketing software player HubSpot has launched Marketing Hub Starter, a new software offering that aims to give growing teams the tools they need to start marketing right. This new tier of HubSpot’s platform is designed with small businesses in mind, consolidating the capabilities of existing disparate marketing tools into one platform and offering an affordable […]

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform
  • Marketing

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform

The Association of Market and Social Research Organisations (AMSRO) has launched a digital platform to highlight fake or illegitimate research activities to the public. ‘Phish of the Day’ enables AMSRO members, as well as the general public, to report any scams or non-genuine market and social research activities to the association. These might include telemarketing […]

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]