Heineken Channels Mad Max In Bonkers New Campaign

Heineken Channels Mad Max In Bonkers New Campaign

Heineken Brazil has just unveiled its latest product – the Guaraná infused-soft drink Itubaína Guaraná – and to promote the beverage its unveiled a bonkers TV ad complete with a number of cultural references including Mad Max, James Bond and karate films.

The ad takes place in an everyday office and soon escalates into a full-blown chair rally for the fight for the last bottle of the seemingly delicious Itubaína Guaraná.

The ad, titled ‘Chase’, is the work of creative agency Talent Marcel.

Commenting on the campaign, marketing director of Itubaína at Heineken Brazil, Bruna Fausto, said:  “The whole campaign was thought out with the goal of offering our consumers an experience that goes beyond the soft drink.”

Check out the wonderful madness below:

 




Please login with linkedin to comment

Ad campaigns Heineken

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]