Heineken Admits It “Missed The Mark” In Ad Slammed As “Terribly Racist”

Heineken Admits It “Missed The Mark” In Ad Slammed As “Terribly Racist”
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Global beer giant Heineken has been forced to pull its latest campaign after the tag line ‘sometimes lighter is better’ was called out as being “terribly racist”.

The ad shows a bartender open a Heineken Light beer and slide it up to a woman who catches his eye, but not before the drink slides by a black woman and older black man and the tag line is shown.

First to call the ad out was US rapper Chance the Rapper who said in a social media post:

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A spokesperson for Heineken said: “While we feel the ad is referencing our Heineken Light beer – we missed the mark, are taking the feedback to heart and will use this to influence future campaigns.”

The ad now appears to have disappeared from YouTube, hence why B&T has had to steal the offending video via The Daily Mail:

 

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