HCF revealed a new campaign titled ‘HCF Health Intelligence’, featuring creative which taps into Australians’ competitive nature and aims to help empower the nation to take control of their health.
The creative treatment features powerful statistics highlighting how Australia compares with the rest of the world, which ultimately reveals that we may not be as healthy as we think, and encourages Australians to better understand what factors contribute to health and wellbeing.
Phase one of ‘HCF Health Intelligence’, live from 15th January, includes metro and regional TV, digital, mobile and out of home. Phase two of the campaign, launching late January, will include the HCF Health Intelligence test for consumers and content aimed at improving their health intelligence.
The latest creative presents an evolution and continuation of the brand’s major refresh which began in May last year, when HCF revealed a refreshed logo and modernised colour palette as well as a new brand proposition of ‘Health Comes First’.
Jenny Williams, chief marketing officer, HCF, said: “This new creative – HCF Health Intelligence – is part of the evolution of the brand refresh which has seen us undertake a marketing and digital transformation and talk about ourselves in a bolder and more meaningful way.
“We are excited to continue this into our new creative, which uses powerful data to make a statement about Australians’ knowledge of health. Our goal is to empower consumers to not only understand their health but to actually make lifestyle changes which will have a positive impact.
“We are committed to championing Australians’ health which is why we have focused on developing content and tools which can help both members and non-members make changes where it’s needed the most.”
Agencies: The Glue Society; Revolver; Match; Serendipity; AnalogFolk; Slik; WE Buchan & One Green Bean