Havas Worldwide Sydney Launches New Campaign For Sony Australia

Havas Worldwide Sydney Launches New Campaign For Sony Australia
SHARE
THIS



Sony Australia has teamed with Havas Worldwide Sydney for a new campaign for its mirrorless cameras. Launching this week across broadcast, digital and retail channels, the campaign aims to build awareness of the benefits of Sony’s mirrorless camera technology, and its ability to offer the same professional picture quality as DSLRs, minus the added weight and bulk traditionally required to house an internal mirror.

While filmed in Namibia, the new ad marks Sony Australia’s first locally produced television campaign for its Alpha camera range. The 30-second TV commercial, which debuts on-air this Saturday, will appear on networks including Seven, TEN and Eleven.

The campaign shatters the myth that DSLR style cameras are the go-to models for professional and amateur photographers a-like; highlighting that mirrorless is the way of the future. The Alpha range includes the world’s smallest1, lightest 35mm full-frame interchangeable lens cameras (α7 series) and the world’s fastest autofocus in an interchangeable lens camera2 (α6000)

“We wanted to make a statement with this campaign, and end the misconception that large-format DSLR cameras are the only way to achieve high-end photographs,” said Sam Williams, head of marketing communications at Sony Australia and New Zealand. “This is an exciting moment for us as we confidently embrace the future of photography and draw attention to Sony’s mirrorless technology. We look forward to seeing how consumers respond.”

“This campaign centres around what Sony removed to take photography forward, said Tim Green, executive creative director, Havas Worldwide Sydney. “The mirrorless technology in Sony’s new Alpha range will transform the category and render the DSLR’s hold on high-end photography a thing of the past. This is a beautifully simple and powerful line drawn in the sand.”

 

Please login with linkedin to comment

NZDronies Video Content

Latest News

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]