Havas Worldwide Melbourne has created the first campaign for Danone Murray Goulburn and its Ultimate Greek yoghurt range.
The campaign highlights the incredible taste of Danone Ultimate showcasing different people enjoying the yoghurt with the taste leaving them speechless.
The TVC launched on Sunday 22 February 2015, with a 30 second and 15 second spot. As part of the campaign, Havas Worldwide Melbourne also created a new website and Facebook page for Danone Ultimate Greek designed to showcase the variety of flavours in the range.
Matt Jazayeri, senior brand manager, Ultimate Greek, Danone Murray Goulburn, said: “This is an exciting moment for us as it is the first campaign we have created for our Danone Ultimate Greek yoghurt. Following the launch of the Ultimate brand in July last year, we’ve received fantastic feedback on the superior taste of the product and the creative aligns perfectly with our brand messages and target audience.”
Peter Pippen, senior planner at Havas Worldwide Melbourne, said: ” It was fantastic to have the opportunity to launch the first campaign for Danone’s new Ultimate brand. Danone Ultimate Greek has been flying off the shelf for one very good reason, it tastes damn good. This campaign was always about bringing this fact to life in a simple, relatable way. We’ve all been left speechless by great food.”
In 2014, Danone Ultimate Greek yoghurt was reportedly the fastest-growing yoghurt brand in Australia.
- ECD: Paris Giannakias / Chris Johnson
- Copywriter: Taryn Bosen
- Art Director: Laura Brown
- Agency Producer: Monique Pardavi
- Director: Tracey Rowe
- Production Company: PhotoPlay Films
- Producer: Bonnie Fay
- Senior Planner: Peter Pippen
- Group Account Director: Mat Crompton
- Senior Account Manager: Torin Didenko