Havas Hires Naked New York’s Matt Houltham As New Group MD For Melbourne

Havas Hires Naked New York’s Matt Houltham As New Group MD For Melbourne
SHARE
THIS



Havas has today announced the appointment of Naked New York MD, Matt Houltham as its new group managing director to lead a combined integrated Village offering in Melbourne.

Houltham’s appointment will see Havas drop its Worldwide and Media branding to become Havas Melbourne, making it the first Havas operation in APAC to operate as a single P&L combining creative, media, digital and employer brand.

Havas Melbourne will be supported by PR, with Havas-owned Red Agency operating from the same office.

The move signals a major strategic shift for Havas Melbourne and fully embraces the Group’s Village strategy to aggressively integrate creative, digital, PR and media to provide more effective and efficient solutions for clients.

Houltham joins the Havas Melbourne team on 27 January 2016. He will report directly to Group COO James Wright, and also work alongside Havas Creative Group CEO Anthony Gregorio and Havas Media CEO Mike Wilson, who he previously worked for as the MD of Naked in Melbourne.

“Our focus for the Havas Village is to excel at creating meaningful connections between people and brands through creativity, media and innovation.,” Wright said.

“Matt will help us integrate each discipline to make us more nimble and agile to the market, uniting some of the best minds in Melbourne to create ruthlessly effective campaigns for clients. It’s no small feat to lure Matt away from the bright lights of New York but we’re thrilled to be bringing such as well-respected and experienced talent back to Melbourne to help us deliver on some of our exciting plans for 2016 and beyond.”

Houltham added, “It’s great to be coming home to work alongside some of the best in the business, even the idea of working with Mike Wilson again didn’t put me off.

“The industry is evolving and we need to put client and consumer needs above siloed business units to create programs that drive growth for brand. I’m looking forward to bringing our Melbourne teams together to drive our business forward in 2016.”

Houltham steps into the role with more than 14 years leadership experience from some of the biggest advertising and media agency names. Most recently, Houltham was managing director of Naked Communications in New York where he transformed the business into a strategy-led creative agency. Prior to this he held a number of leadership roles at Naked Communications in Australia, ZenithOptimedia and Mojo and Publicis Digital.

Havas Melbourne works with clients including Coles, Danone, Mercedes-Benz, Warrnambool and Telstra.

Please login with linkedin to comment

ipg m2m sydney Microsoft

Latest News

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]