The Hallway Wins Top PR Gong At The Prime Awards

The Hallway Wins Top PR Gong At The Prime Awards
SHARE
THIS



Independent advertising agency The Hallway, together with GlaxoSmithKline Consumer Healthcare, picked up the award for PR Campaign Of The Year at last night’s PRIME Awards, which recognises marketing and advertising excellence in the Australian Pharmaceutical Industry.

In photo: Brad Cook, Brooke Howard , Natalie Craig

Their campaign for Voltaren’s ‘Global Pain Index’ won the PR campaign category, as 2016’s most effective, creative and informative campaign.

Entries were assessed by a panel of industry judges, and scored by how effectively they met the needs of healthcare professionals, the industry, patients and the community, while promoting quality use of medicines and better health outcomes.

The Hallway’s award-winning PR campaign was developed to place pain on the national agenda through an awareness campaign, after Voltaren’s ‘Global Pain Index’ found that 97 per cent of Australians suffered from everyday pain.

Strategically leveraging both traditional and social media, the campaign reached an audience of over 38,000,000 people, and was featured across a variety of health, lifestyle, parenting and industry publications.

“The success of this campaign is a testament to the impact of an insights-driven campaign focused on creating conversations” said Brooke Howard, Area Communications Manager for GlaxoSmithKline Consumer Healthcare.

“It is a great example of effective agency/client collaboration,” she said.

The award for PR Campaign Of The Year comes after the The Hallway’s shift towards a ‘Create’ and ‘Connect’ model.

“PR and social media are a core part of our ‘Connect’ offering, the sole purpose of which is to ensure that communications ideas for our clients are amplified in the most effective way,” said Pascal Winkler, head of Connect at The Hallway.

“The ‘Global Pain Index’ campaign for GSK is a perfect example of our integrated model in action, proving our ability to deliver visible and effective work within a communications ecosystem where the lines between paid, earned and owned media are increasingly blurred,” he said.

Please login with linkedin to comment

Latest News

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.

Social TV – Will You Be At The Party?
  • Advertising
  • Marketing
  • Media
  • Opinion

Social TV – Will You Be At The Party?

Can't keep-up with the goings-on in the Aussie TV industry? Well, hit the couch, pull on the trakkie daks & peruse this.

Opinion

by Rochelle Burbury

Rochelle Burbury
JWT Melbourne Hooks John West’s Creative
  • Advertising

JWT Melbourne Hooks John West’s Creative

You'd only need snog a B&T staffer to know of our affection for the John West oysters in aspic & smoked mackerel ranges.

by B&T Magazine

B&T Magazine
Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong
  • Marketing

Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong

Sydney-based online cloud solution for marketing compliance, Law of the Jungle, has beaten the world’s best firms to win a prestigious RegTech Markets 2017 Spotlight Award. RegTech Markets, a global community for regulatory technology, inaugurated these awards to “shine a light on the world’s best and brightest RegTech companies”.  A panel of 30 industry experts […]

Is This The Bleakest Christmas Ad Ever?
  • Campaigns

Is This The Bleakest Christmas Ad Ever?

Tired of pretty people pulling bon-bons in your Christmas campaigns? Well, here's one to slash the wrists to instead.

by B&T Magazine

B&T Magazine
The Truth About Native Advertising!
  • Opinion

The Truth About Native Advertising!

Do you stammer about the office, railing against native advertising's great untruths? Read this and stop scaring people.

Opinion

by B&T Magazine

B&T Magazine
Why Are We Only Just Starting To Use VR To Train Staff?
  • Opinion
  • Technology

Why Are We Only Just Starting To Use VR To Train Staff?

In this opinion piece, PHD’s news business and marketing manager, Chloe Hooper (pictured below), argues why all agencies should be embracing VR to change the way they operate internally. Virtual reality (VR) is something most of us have had exposure to, but how many of us are really exploiting its potential to grow our people […]

Opinion

by B&T Magazine

B&T Magazine
PRIA Announces Winners Of 41st National Golden Target Awards
  • Marketing

PRIA Announces Winners Of 41st National Golden Target Awards

The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Aussie actor and TV host Shane Jacobson at the Sydney Opera House. A sold-out crowd of more than 160 PR and communication professionals from around the country came together to […]

Personalisation At Scale: Targeting Audiences With People-based Marketing
  • Marketing
  • Opinion

Personalisation At Scale: Targeting Audiences With People-based Marketing

In this opinion piece, Indy Khabra (pictured below), national managing director at Amnet ANZ, explains power of the the people-based marketing equation, and also reminds marketers that they cannot afford to take data for granted. We are all talking about it. We all want it. We are all trying to get it. It’s that one-to-one […]

Opinion

by B&T Magazine

B&T Magazine