Independent agency, The Hallway, has confirmed its appointment by several new clients across healthcare, financial services, travel and technology.
The wins reinforce the agency’s data-driven positioning and focus, delivering measurable outcomes for ambitious clients. They also coincide with The Hallway’s tenth birthday.
The Hallway’s CEO, Jules Hall, said working with clients to grow their business is the agency’s singular focus. “We’ve been around for a decade which is an awesome milestone for us. We’re proud to be able to collaborate with some of the best brands and most ambitious clients in the country.”
As an entrepreneurial business, Hall said The Hallway is still innovating its model. “To be a great independent agency in a market dominated by networks, we just can’t accept the status quo; we’re constantly raising the bar for ourselves and finding better, more effective ways of working with our clients.”
According to Hall, this means analysing business performance, integrating technology and automation platforms, collaborating with in-house analytics teams, as well as providing strategic counsel to clients.
Hall said: “The Hallway does more than respond to briefs; we make it our mission to add value to every conversation about business performance, and we have seen real appetite for this engagement model, particularly amongst future-focused clients, who are fanatical about measuring marketing investment and contributing to growth”
New names on the agency’s client roster include Primary Health Care, one of Australia’s leading healthcare companies. Primary has been supporting quality, affordable and accessible healthcare for the people of Australia for more than 30 years. The Hallway was appointed following a closed pitch, with a wide-ranging remit to deliver end-to-end strategy and associated integrated communications for the medical centres division of the healthcare giant.
Another client to appoint the indie agency is bux.com, a fast growing Australian-owned fintech, primed to disrupt the global money transfer industry. The Hallway was appointed without a pitch and is working with the bux teamto build a brand strategy, as well as delivering advertising and PR, in the run-up to bux launching in other markets.
The Hallway has a penchant for working with ambitious and disruptive businesses, having also been appointed by Flight Network, a new entrant to the Australian online travelland scape. Flight Network’s Price Drop Protection is the only of its kind in Australia, crediting customers the difference when the price of their flight booking drops.
“We clearly love working with fast-growing digital businesses” said Hall, “but we also understand how to help more traditional brands with their transformation, CX and automation initiatives.”
One such company is Rheem, Australia’s most well known hot water brand. Rheem hired The Hallway to design and implement a new CX strategy and experience for both plumbers and the general public.
The new clients join a roster that includes ANZ, Google, JCDecaux, AstraZeneca, The University of New South Wales, Steadfast and Tourism South Africa.