Häagen-Dazs Instagram Ignores Wimbledon Players, Photographs Fans

Häagen-Dazs Instagram Ignores Wimbledon Players, Photographs Fans

The official ice cream of Wimbledon 2016, Häagen-Dazs has taken a different step in its latest marketing campaign- photographing people’s reaction to the Wimbledon game rather then the actual court action.

ERIN MARY Doyle
Posted by ERIN MARY Doyle

Häagen-Dazs has signed a new five-year sponsorship with the Wimbledon, this is first execution.  Titled “Lose Yourself,” the agency Grey London hired fashion street style photographer Adam Katz Sinding to take snaps of the attendees.

Häagen-Dazs Instagram:

#LoseYourself #Wimbledon(Photography by Adam Katz Sinding @le21eme)

A photo posted by Häagen-Dazs UK (@haagendazsuk) on

Day 3. Centre Court. Fastest serve of the day #LoseYourself #Wimbledon

A photo posted by Häagen-Dazs UK (@haagendazsuk) on

Day 4. Three British players set to play today, and it’s getting tense. #LoseYourself #Wimbledon

A photo posted by Häagen-Dazs UK (@haagendazsuk) on

Day 4. Tension on #TheHill as we reach the third match point. #LoseYourself #Wimbledon #Haagendazs ???

A photo posted by Häagen-Dazs UK (@haagendazsuk) on

Day 4. Break point nailed by a British #Wimbledon favourite. #LoseYourself #Haagendazs ???

A photo posted by Häagen-Dazs UK (@haagendazsuk) on

Day 5. Court No.1. All the seeds go out. Awkward… #LoseYourself #Wimbledon

A photo posted by Häagen-Dazs UK (@haagendazsuk) on

Day 5. Centre Court. Tie-break domination with a two-sets-to-one lead! #LoseYourself #Wimbledon

A photo posted by Häagen-Dazs UK (@haagendazsuk) on

Day 9. Court 17. When a marathon match results in triumph – 5 hours and 3 minutes later! #LoseYourself #Wimbledon

A photo posted by Häagen-Dazs UK (@haagendazsuk) on

CREDITS
Client: Häagen-Dazs
Project Title: “Lose Yourself”
Business Units: Grey London, GreyPOSSIBLE, Grey Shopper, GreyWorks
Client: General Mills
Marketing Director, General Mills North Europe: Richard Williams
Marketing Manager Häagen-Dazs Northern Europe: Arjoon Bose
Senior Brand Manager Häagen-Dazs U.K.: Nicole Whelan
Executive Creative Director: Ben Clapp
Copywriters: Greg Ormrod, Sadie Majer
Art Directors: Simon Helm, Thomas Worthington
Account Team: Tamara Bennett, Rachel O’Shea, Michelle Simons
Content Team: Alex Wrigley, Emma Nabridnyi, Laura Gaponenko
Creative Producer: Gemma Hose
Digital Project Manager: Laura Pillings
Planners: Cristina Tazza, Andy Hyland, Matt Tanter
Designers: Matteo Alabiso, John-Patrick Racle, Kit Suman
Retouching: Studio RM
Photography: Adam Katz Sinding
Photographic Assistants: Sean O’Neill, Joe Harper
Media Agency: Mindshare (Lenka Trebichalska, Esther Suquet)
Experiential Agency: BEcause Experiential Marketing
Experiential Business Director: Anna Bradshaw
Grey Shoppers: Rob Sellers, Jonathan Hatton, Jason Cope, Sadie Majer, Sunir Patel