GSK Introduces ‘Disappearing Dave’ In New Awareness Campaign

GSK Introduces ‘Disappearing Dave’ In New Awareness Campaign
SHARE
THIS



Global pharmaceutical and healthcare company GSK has sponsored a new campaign to highlight a disease affecting one in three Aussie men over 50 that is making them disappear – to the bathroom.

The condition, BPH or Benign Prostatic Hyperplasia, occurs when the prostate gland gets bigger and triggers urinary issues.

The need to disappear quickly due to increased urinary frequency and urgency is felt by more than one million Australian men aged over 50, according to the Australian Bureau of Statistics.

A new campaign has been launched that encourages men affected by BPH symptoms to consult their doctor.

The ‘Disappearing Dave’ awareness campaign shows how untreated BPH can cause Aussie men to miss out on some of life’s most important events. A series of videos featuring ‘Dave’, a character who is continuously interrupted by his enlarged prostate, highlights how the condition can hinder everyday activities.

The campaign is supported by videos and an advertising campaign that covers outdoor, RSL clubs, airports, restrooms, cinema, radio and online.

There is more information about BPH and a two minute questionnaire to assess symptom severity at www.disappearingdave.com.au.

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]