It’s arguably the planet’s most anticipated Christmas ad and UK retailer John Lewis didn’t disappoint when it delivered its big budget Elton John number to the world on Friday. Check out B&T’s reporting here.
Such was the power of the spot, even our very own Dr Mark Ritson wrote a doting homage to the work in a column in The Australian describing it as “your humble media columnist thinks it the best ad he has seen not only this year, but for the several that preceded it.”
And now John Lewis’ rival, Waitrose, has part acknowledged, but mostly hijacked the spot for its very own festive spot.
The Waitrose ad sees a daughter hurry her two parents in to watch the John Lewis commercial for the first time. The parents then fast forward through it in a desperate dash to get some Waitrose Christmas cake, a German variety known as a stollen.
So how’d Waitrose get away with it? Well, both retailers are owned by the same parent company and both the ads were created by the very same agency – London’s fabled adam&eveDDB.
Check out the two spots below: