Cloud mobile and online business messaging solutions provider LivePerson has unveiled a way for big brands to use Google’s upcoming AdWords click-to-message ad extension.
The new extension, which will be rolled out in the coming weeks, lets consumers message an advertiser via SMS directly from a pay-per-click ad.
LivePerson has now made it possible for it to work for large enterprises by routing these messages intelligently to the brand’s sales and service professionals on its LiveEngage platform.
The platform tracks and distributes ad responses to teams that may be across geographies, and measures the results.
LiveEngage also provides an optional, pay-for-performance team of people who can answer these SMS conversations and can handle many queries itself, or transfer them to in-house representatives where needed.
Furthernore, LiveEngage enables brands to manage message conversations from many media and communications channels in one solution and one workforce.
LivePerson founder and CEO Robert LoCascio said the company is the first in the world to deliver an enterprise-level messaging platform.
“We already power the messaging of many of the largest brands in the world, and we’ve been working with Google over the past few months with some key customers,” he said.
“We’re excited to add Google’s new format as another way for large brands to connect with consumers.”