Google Teams Up With Squarespace In Co-Marketing Campaign

Google Teams Up With Squarespace In Co-Marketing Campaign
B&T Magazine
By B&T Magazine



Website builder Squarespace and Google have launched a campaign with Google Apps for Work (now known as G Suite) featuring Squarespace customers girlboss, LocoL, and Kombucha Dog. The campaign shows how G Suite and Squarespace helps businesses make a positive impact in their community.

Sophia Amoruso is the founder of online retailer Nasty Gal and founder of The Girlboss Foundation’s mission which wants to empower the next generation of female entrepreneurs within the creative community. In 2016, she was named one of the richest self-made women in the world by Forbes.

LocoL’s mission is to bring affordable and healthy food to communities and transform the definition of “fast food”.

Kombucha Dog combines founder Michael Faye’s two loves: animals and the raw food movement. Every bottle of Kombucha Dog tells the story of a dog in need of a new home. (More than 125 of the 150 dogs that have been on labels have been adopted).

“The premise of the co-marketing campaign is that both our companies exist with the same mission: to empower creative entrepreneurs,” Squarespace chief creative officer David Lee said of the partnership with Google.

“This is the first time we’ve ever done this,” Lee said. “We worked with Sophia Amoruso to get her view of the world, what she wanted her website to look and feel like. We spent a lot of time with her on this new template that will power the new Girlboss website when the campaign launches, but it’s also going to be something that anyone else in the world will be able to use as the starting point of their own website as well.”

CREDITS
Advertiser

Marketing Manager: Farah Sheikh (Squarespace)

Marketing Director: Amory Wooden (Squarespace)

Head of Marketing: Ashley Chandler (Google)

Advertiser: Squarespace, Google

Creative Agency

Creative Agency: JOHN X HANNES

Executive Creative Directors: Hannes Ciatti, John McKelvey

Senior Copywriter: Matt McCarron

Senior Art Director: Conor Hagan

Senior Producer: Kristine Ling

Head of Production: Verena Zannantoni

Music and Sound

Music Supervision: Ethan Converse

Music Agency: SYNC or SWIM

Audio Post Production: Sonic Union

Offline

Producer: Marcia Wigley

Editor: Brian May

Edit Company: Whitehouse

Post Edit Assistant: Sarah Igraine Welty, Mackenzie Alexander

Post Production / VFX

Visual Effects: Carbon

Producer: Diane Velara, Cameron Gray

Motion Graphics: Max Benjamin

Executive Producer: Thatcher Peterson, Natalie Westerfield

Art Department: Chris Wiseman

Colour Producer: The Mill Colourist: Adam Scott, Nick Metcalf

Production Company

Production Company: Anonymous Content

Managing Director: Eric Stern

Head of Production: Kerry Haynie

Executive Producer: Nina Soriano

Director: Daniel Kaufman

Line Producer: Laura Miller




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