Google Joins Panel For The Royals’ Small Business Initiative

Google Joins Panel For The Royals’ Small Business Initiative
SHARE
THIS



The changing face of Australian small business is the focus of a new initiative by The Royals, which aims to shed light on the challenges and opportunities facing small business owners.

Titled ‘Small Heroes’, the initiative includes an ongoing series of video interviews with small business owners around Australia, broader qualitative research, quarterly trend reports, and a national breakfast series.

After a launch event in Melbourne recently, the second breakfast is being held on Wednesday 17 May at Work Club Sydney with a panel discussion featuring Google’s product marketing manager for small and medium-sized businesses, Duncan McGrath; Lexer founder Aaron Wallis; MYOB’s head of product marketing and customer acquisition, Jane Betschel; and Australian Small Business Ombudsman analyst Jill Lawrence.

The aim of Small Heroes is to examine the diversity of small business in Australia, as well as the motivations of small business owners and the challenges they face.

Andrew Siwka, managing partner at The Royals, said: “We strive to be the most interested agency in the world, and what can be more interesting than understanding the major driving force for economic growth nationally?

“There are more than 2.1 million small businesses in Australia, and while they tend to get lumped together as a homogenous group, we’ve found incredible diversity and nuance.

“For B2B marketers, there are many lessons that can prove invaluable in their dealings with small businesses.”

Please login with linkedin to comment

prc PRIA Small Heroes

Latest News

How To Drive & Measure Online To Offline Sales & Sampling
  • Marketing
  • Media

How To Drive & Measure Online To Offline Sales & Sampling

In today’s complex digital world, bringing a new product to the market is not as simple as it once was. There is no norm to the way people shop – it’s unique, personal and individual. Long gone are the days when a new FMCG product simply bought it’s space in the retail shops and waited […]