The changing face of Australian small business is the focus of a new initiative by The Royals, which aims to shed light on the challenges and opportunities facing small business owners.
Titled ‘Small Heroes’, the initiative includes an ongoing series of video interviews with small business owners around Australia, broader qualitative research, quarterly trend reports, and a national breakfast series.
After a launch event in Melbourne recently, the second breakfast is being held on Wednesday 17 May at Work Club Sydney with a panel discussion featuring Google’s product marketing manager for small and medium-sized businesses, Duncan McGrath; Lexer founder Aaron Wallis; MYOB’s head of product marketing and customer acquisition, Jane Betschel; and Australian Small Business Ombudsman analyst Jill Lawrence.
The aim of Small Heroes is to examine the diversity of small business in Australia, as well as the motivations of small business owners and the challenges they face.
Andrew Siwka, managing partner at The Royals, said: “We strive to be the most interested agency in the world, and what can be more interesting than understanding the major driving force for economic growth nationally?
“There are more than 2.1 million small businesses in Australia, and while they tend to get lumped together as a homogenous group, we’ve found incredible diversity and nuance.
“For B2B marketers, there are many lessons that can prove invaluable in their dealings with small businesses.”