Google blamed for misplaced Vic Police ad

Google blamed for misplaced Vic Police ad

Victoria Police has been left red faced after recruitment ads appeared on the website of bikie club, the Mongols Nation Motorcycle Club.

B&T Magazine
Posted by B&T Magazine

The banner ads, which were part of a $1.8 million recruitment advertising campaign, were removed today.

Google has been blamed for the embarrassing mishap, with Police Minister Kim Wells reportedly accusing the search giant of not following Vic Police’s provided ad placement guidelines.

Vic Police has ramped up its assault on bikie gangs following the establishment of the Echo Taskforce, a team dedicated to investigating outlaw bikie gangs.

The misplaced recruitment ad generated around 200 clicks at a total cost of $2 before it was removed today, October 14.

“There will be no public money paid for this Google stuff-up,” Wells reportedly said on Fairfax Radio.

The Mongols, also known as the Mongol Nation or Mongol Brotherhood, is not a local club and is headquartered in southern California.

However, the club has achieved a take-over of a the local Finks gang, according to the Sydney Morning Herald, with 90% of its members understood to have swapped to the US club.

Latest News

How To Lose A Pitch Gracefully
Advertising

How To Lose A Pitch Gracefully

Losing a pitch is like a bad one night stand, not to be mentioned and better off forgotten.

by B&T Magazine

B&T Magazine
Why Do Aussies love online daily deals?
Marketing

Why Do Aussies love online daily deals?

Australians are the eager consumers who have a zeal for shopping running in their veins. In addition to this, they have firm fervor for saving money on the purchases they make.

Opinion

by Alen Rio

Alen Rio
Former SpotXchange MD Joins Site Tour
Media

Former SpotXchange MD Joins Site Tour

Vicki Lyon joins the Australian advertising startup just months after it launched The Fifth Screen with Brandscreen, Cadreon, Westfield and more.

SCA Appoints Director of Joint Ventures And Music Partnerships
Media

SCA Appoints Director of Joint Ventures And Music Partnerships

Southern Cross Austereo has announced Grant Tothill will move into a new Melbourne-based national role as director of joint ventures and music partnerships. Recently, Tothill had been managing the DMD partnership on behalf of SCA, now called Songl Solutions, while also managing the Get Outside Group, a joint venture with Matthew Hayden’s company, The Hayden Way. The […]