Golden Circle Turns Off Screens In Disruptive New Ad Campaign

Golden Circle Turns Off Screens In Disruptive New Ad Campaign
SHARE
THIS



Golden Circle is encouraging kids to spend more time outdoors in the sun through a new ad campaign that turns off the screens of their mobile devices.

The ad calls for families to “join the SunHour movement”, driving them to a dedicated website without the confines of a heavily brand-led message.

Once on the SunHour website, Golden Circle says that by pledging one hour of outdoor time, it will not only help those kids involved, but also help less fortunate Aussie kids enjoy the sunshine with the donation of hundreds of bikes as a result of pledged “SunHours”.

As part of the campaign, SunHour has partnered exclusively with Screen Time Labs to provide a free, revolutionary technology-blocking app to help parents get kids off mobile devices and outdoors into the sunshine.

Golden Circle’s group marketing manager, Darren Forde, said the company believes that play and fun are critical to kids growing up happy.

“We’re on a mission to get them off their devices and into the sunshine,” he said.

“We hope that the SunHour advert disrupts the nation’s viewing and makes a real impact by driving people to our SunHour website, where they can pledge their SunHours and help us achieve our goal of one million hours.”

Golden Circle’s campaign will run until 30 November 2016.

CREDITS

Client: Golden Circle (Heather Hart and Darren Forde)

Creative agency: Channel T (Peter Cerny, Paul Rhodes and Marni Cruickshanks)

Media agency: OMD (Sheena McGorlick and Frances Meadows)

PR and content agency: OMD Fuse (Anjana Mani, Maria Rando and Danielle Higgins)

Please login with linkedin to comment

Dentsu Aegis Network

Latest News

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence
  • Advertising
  • Marketing

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence

Aussie Pooch Mobile recently took out the number one spot in the Marketing category of this year’s Topfranchise Awards organised by 10 Thousand Feet Research and online marketplace SEEK Business. B&T sat down with Aussie Pooch Mobile’s marketing manager, Tracy Sullivan, to chat about the strategy behind their success. Why have you focused on online […]

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move
  • Marketing
  • Media

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move

Independent research consultancy, Nature, has announced an interstate expansion with the establishment of a Sydney office in the New Year. The announcement comes off the back of the business being recognised as Research Agency of the Year at the B&T Awards in November. According to Nature’s founder and managing director, Chris Crook, the move is a natural […]

by B&T Magazine

B&T Magazine
Paper Moose & Skillsroad Tackle Youth Unemployment
  • Campaigns
  • Technology

Paper Moose & Skillsroad Tackle Youth Unemployment

The NSW Business Chamber’s Skillsroad initiative has teamed up with independent makers agency Paper Moose to create an immersive, multi-touchpoint virtual reality experience. The initiative is an  effort to raise young Australians’ awareness of apprenticeships and traineeships for various careers. The digital experience, funded by the NSW Government Department of Industry, brings viewers into the […]

QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]

Headspace Australia Launches Instagram Campaign For Year 12 Students
  • Media

Headspace Australia Launches Instagram Campaign For Year 12 Students

Australian celebrities and creators are sharing their support for Year 12 students this week, in a new initiative from Instagram and headspace Australia. Launched today ahead of end-of-school exam results, #GramFam Australia features messages from ARIA winner Amy Shark, TV presenters including Lisa Wilkinson and Sandra Sully, comedian Peter Helliar, Home & Away star Olivia […]

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
  • Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. Audience data from MOVE shows oOh!’s reach is unmatched […]

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer
  • Media

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer

The Australian Radio Network’s iHeartRadio Australia has teamed up with Surf Life Saving NSW (SLS NSW) for another year of ‘Surf Life Sounds’. The digital radio station features a mix of this summer’s hits, providing the official soundtrack to a safe summer at the beach while celebrating Australian beach culture. The Surf Life Sounds name […]

Sky News Bolsters Editorial Team With Two New Hires
  • Media

Sky News Bolsters Editorial Team With Two New Hires

Sky News today announced further expansion and investment in its editorial leadership team with the appointment of two new roles across its newsroom operations. Experienced television news director, Chris Willis has been appointed to the newly created leadership position of executive editor of news and talk. In this senior editorial role, Willis will have overall responsibility […]