Global small business tech provider GoDaddy has unveiled its first all-Australian marketing campaign that encourages SMBs to build an online presence.
The campaign, titled ‘Cursor Man’, tells the story of Mark, a small business owner who goes to extreme lengths to get his business online, including dressing up as a real-life computer cursor, before using GoDaddy to do it quickly and easily.
The campaign was created by TBWA Sydney, while the TV commercial was produced by PhotoPlay Productions, which was directed by Gary John and includes an all-Aussie cast.
The TVC will air across Australia and is supported by online advertising, social media, and events for SMBs.
Tara Commerford, vice president and managing director for GoDaddy’s Australia and New Zealand division, said that despite being a fictional business, ‘Cursor Man’ illustrates some of the struggles that real Aussie SMBs face when it comes to going online.
“Nearly 40 per cent admit they don’t know where to start,” she said.
“We’ve injected some real humour into the campaign, while at the same time, we want to raise awareness with small businesses across the country that building a website can be a simple process with GoDaddy, regardless of their level of technical ability.”
“We wanted to create a campaign that clearly shows that you don’t need to rely on tech-savvy relatives or expensive technology to get your business up and running on the web. It takes less than an hour to establish a website that can deliver real value.”