GMHBA Health Insurance To Champion The Health Of Victorians, via Grey

GMHBA Health Insurance To Champion The Health Of Victorians, via Grey

Grey has launched its first major integrated campaign for GMHBA Health Insurance and Care Company, since being awarded the business last year.

Rebecca Tilly
Posted by Rebecca Tilly

GMHBA is Australia’s largest regionally based, not-for-profit health Insurance and Care Company with over 80 years’ experience championing the health of regional Victorians.

At the heart of the new brand positioning is the belief that health is too hard when you go it alone, which is why GMHBA take a more collaborative approach to health and wellbeing. The Grey campaign, developed in partnership Nunn Media, goes live this week across TV, radio, in-store, cinema and digital.

The campaign launched with TVCs showcasing the first few intimate moments between a father and his newborn daughter, Poppy:

The campaign also features creative executions highlighting the enduring bond between a farmer and his dog, speaking to GMHBA’s strong regional ethos and emphasis on building long term relationships.

GMHBA’s executive manager brand and marketing, Matt Vagg said: “The Heathier Together campaign perfectly reflects the values and beliefs of GMHBA and the deep ongoing commitment GMHBA has to its members, partners and the communities we’re part of. Whether it be a father and newborn daughter, loyal dog and owner, or a member and their health insurer; Healthier Together says GMHBA will be there with you.”

Grey Melbourne’s managing director, Claudia McInerney, said: “The campaign is testament to our strong partnership with GMHBA. We’ve been developing the brand strategy and campaign work since we began working together last year, and we are thrilled to see the first large campaign launch.”

CREDITS

Client: GMHBA

Matt Vagg – Executive Manager Brand & Marketing

Diane Pavlicevic – Group Marketing Director

Cameron Spalding – Brand Manager

 

Agency: Grey Melbourne

Michael Knox – Chief Creative Officer

Anthony Moss – Executive Creative Director

Lauren Doolan – Associate Creative Director

Sally Richmond – Associate Creative Director

Claudia McInerney – Managing Director

Jayne Driver – Business Director

Danish Chan – National Planning Director

Katie Wellbelove – TV & Print Producer

Leigh Cooke – Editor

 

Production Company: Mr Smith

Curtis Hill – Director

Elise Trenorden – Producer

 

Sound Production Company: Production Alley

Grade: Pancho Studios

 

Thom Rigney – Photographer

 

Grey Melbourne is part of WPP AUNZ, Australasia’s leading marketing content and communications group.