National Geographic will debut their first-ever stand-alone spot for the Super Bowl in today’s U.S. broadcast of the game, immediately following Lady Gaga’s highly anticipated halftime show.
The spot, entitled “Bad Romance,” teases the upcoming scripted series GENIUS, from executive producers Brian Grazer and Ron Howard and starring Geoffrey Rush as Albert Einstein (“The Kings Speech,” “Pirates of the Caribbean,” “Shine”), Emily Watson (“Theory of Everything,” “The Book Thief”) as Elsa Einstein and Johnny Flynn (“Clouds of Sils Maria,” “Song One,” “Lovesick”) as younger Einstein.
The new spot featuring Geoffrey Rush as Einstein was shot in Prague earlier this week and was created for National Geographic by ad agency McCann New York. The ad opens with Einstein in his study, picking up a violin, tapping into his well-known passion for playing Bach and Mozart. As the spot continues, Einstein starts playing a frenzied sonata which viewers will recognise as Lady Gaga’s hit song “Bad Romance”.
The song “Bad Romance” subtly teases Einstein’s little-known lothario ways. Einstein once said, “Lasting harmony with a woman [was] an undertaking in which I twice failed rather disgracefully.”
The Australian premiere date for Genius has also been confirmed for Monday, April 24. Genius charts how Albert Einstein, an imaginative, rebellious patent clerk who struggled to land an academic post in his early years, went on to become the greatest scientific mind of the 20th century, all while juggling volatile, passionate and complex personal relationships. Ron Howard makes his prime-time television drama directorial debut with the series premiere episode.