Gateway Research Expands With New Partner And COO

Gateway Research Expands With New Partner And COO
SHARE
THIS



Gateway Research, specialists in behavioural research with eye tracking and biometric data, has expanded with the appointment of media and advertising research veteran, Gai Le Roy.

Le Roy has been consulting with Gateway for the last six months and now comes on board as a partner in the business and will take on COO responsibilities.

With over twenty year’s research experience, she was most recently director of research at the Interactive Advertising Bureau (IAB) Australia and has previously held senior research roles at Fairfax Media, Nielsen and ninemsn.

Gateway Research founder Dr Peter Brawn said, “Gai joins the business at an exciting time, the benefits of visual science research are now widely understood and embraced by marketers, and consequently the commercial appetite for this type of research is exploding.

“Gateway has deep ties in the FMCG and shopper research space, Gai’s appointment will help enrich our offering for our media and advertising clients.”

Late last year Gateway Research released their Shopper Compass study in market providing insights from the world’s largest single store eye tracking study involving over 300 in-store shopper sessions. The project was run in partnership with Nestlé.

Le Roy added, “Having previously been a client of Gateway Research, I understand the value this sort of research can bring to an organisation.

“With marketing budgets coming under more and more scrutiny, I am excited to be able to help develop and deliver new ways to measure and improve marketing effectiveness. On top of our well-developed offerings for pack and shelf testing, planogram effectiveness and customer experience research, we have fabulous new offerings in scalable ad testing and virtual shopper research that will be rolled out this year.”

 

Please login with linkedin to comment

Latest News

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine