G Adventures Launches Its Largest Ever Brand Campaign

G Adventures Launches Its Largest Ever Brand Campaign

G Adventures has launched its biggest ever campaign globally, offering Australian and New Zealand travellers the chance to win an adventure travel prize valued at over $45,000.

Sarah Park
Posted by Sarah Park

Following the success of last year’s award winning ‘Make Your Next Step Count’ campaign, G Adventures is excited to launch its new ‘Change the World’ campaign which challenges travellers to ‘change the world, by having the time of their lives’ on a G Adventures trip.

Led by a fun and nostalgic movie-style advertising campaign the ‘Change the World’ campaign is backed by a strategic ad-buying campaign from OMD and public relations support by Mulberry Marketing Communications. Advertising will be featured in Fitness First Health Clubs, on Pandora, through Junkee Media and in cinemas across Australia & New Zealand.

The tongue-in-cheek movie style video, which was shot over eight-days in Peru with G Adventures’ largest on-location production team ever, was produced by its in-house creative team and can be viewed online here.

The competition itself is running throughout November and offers the chance to win an eight-day Inca Discovery Tour along with flights for three lucky winners and three of their friends.

Adrian Piotto, Managing Director G Adventures Australia and New Zealand, said the adventure travel company wants to encourage travellers to have the time of their lives and experience a World of Good with G Adventures on any of its tours.

“Last year we challenged travellers to take their next step and head overseas with G Adventures. The campaign was incredibly successful and three lucky winners won trips to Mexico, Peru and Haiti. This year we are showing the nation how travelling with us is so much more than a holiday, our tours help support the local people and communities they will meet on their journey,” he explained.

“We’ve had a lot of fun putting this campaign together and we hope that it will inspire people to have some fun, get out and travel, but also think twice about the positive impact they can potentially have on the world around them.”