G Adventures Launches Its Largest Ever Brand Campaign

G Adventures Launches Its Largest Ever Brand Campaign
Sarah Park
By Sarah Park



G Adventures has launched its biggest ever campaign globally, offering Australian and New Zealand travellers the chance to win an adventure travel prize valued at over $45,000.

Following the success of last year’s award winning ‘Make Your Next Step Count’ campaign, G Adventures is excited to launch its new ‘Change the World’ campaign which challenges travellers to ‘change the world, by having the time of their lives’ on a G Adventures trip.

Led by a fun and nostalgic movie-style advertising campaign the ‘Change the World’ campaign is backed by a strategic ad-buying campaign from OMD and public relations support by Mulberry Marketing Communications. Advertising will be featured in Fitness First Health Clubs, on Pandora, through Junkee Media and in cinemas across Australia & New Zealand.

The tongue-in-cheek movie style video, which was shot over eight-days in Peru with G Adventures’ largest on-location production team ever, was produced by its in-house creative team and can be viewed online here.

The competition itself is running throughout November and offers the chance to win an eight-day Inca Discovery Tour along with flights for three lucky winners and three of their friends.

Adrian Piotto, Managing Director G Adventures Australia and New Zealand, said the adventure travel company wants to encourage travellers to have the time of their lives and experience a World of Good with G Adventures on any of its tours.

“Last year we challenged travellers to take their next step and head overseas with G Adventures. The campaign was incredibly successful and three lucky winners won trips to Mexico, Peru and Haiti. This year we are showing the nation how travelling with us is so much more than a holiday, our tours help support the local people and communities they will meet on their journey,” he explained.

“We’ve had a lot of fun putting this campaign together and we hope that it will inspire people to have some fun, get out and travel, but also think twice about the positive impact they can potentially have on the world around them.”




Please login with linkedin to comment

G Adventures

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]