Frost*Design Creates Personal Video Campaign For FACS Kids

Frost*Design Creates Personal Video Campaign For FACS Kids
SHARE
THIS



Frost*Design has crafted a fresh communications approach for the Family and Community Services (FACS), focusing on its key programs affecting youth in the out-of-home-care system.

Frost*Design named and created ‘YOU’, a campaign comprising a set of four videos promoting key messages to people aged 15-25 years affected by out-of-home care, an information booklet of the same name and a dedicated website.

The initiative is part of FACS’ Youth Empowerment Program launched to promote a wide range of support and services available to young people with personal experience in the system.

The key messages are framed around the broad range of rights that youth involved in out-of-home care are entitled to understand and pursue. The dynamic campaign simplifies the concept of rights around five key topics – identity, how the out-of-home care system works, finding your voice and being heard, planning for the future, and education.

The video campaign is complemented by Frost*Design’s 35-page booklet providing in depth information around each of the five above-mentioned topics.

Check out the campaigns here:

Jesse’s story

Harley’s story

Alex’s story

Casey’s story

“What we love about the work is its honesty and integrity,” said Simone Czech, A/Executive Director, FACS.

“The campaign addresses information gaps that are pertinent to the health, wellbeing and future of some of our most vulnerable youth. These tools are vital to empower young people  and to provide them with the information to assist in making informed decisions about their lives.”

Ant Donovan, group creative director, Frost*collective added, “Working with the FACS team has been an incredibly rewarding experience. Solving problems and improving people’s experiences is always our end goal.

“Having the opportunity to help disadvantaged, young people in any way, is a privilege. We truly hope our campaign has the traction needed to affect positive change in young lives.”

 

Please login with linkedin to comment

FACS G20 Summit warc100

Latest News

THIS
  • Advertising
  • Marketing
  • Media

Meet Your Judges For The 2018 B&T Awards!

B&T is calling this year's awards judges probably the finest ever assembled. As a chamber choir, arguably less so.

by B&T Magazine

B&T Magazine
Indie Agency KWP! Snares Tourism NT’s Creative Account
  • Advertising

Indie Agency KWP! Snares Tourism NT’s Creative Account

Tourism NT has appointed KWP! as its lead strategic and creative agency. The independent agency, with offices in Darwin and Adelaide, has won the two-year contract following a competitive pitch in September this year. As the lead agency, KWP! is required to formulate sound strategic insights based on ongoing analysis of market research, consumer insights and […]

by B&T Magazine

B&T Magazine
McCann’s Action-Packed Army Ad Plays Out Like A War Flick Or Video Game
  • Campaigns

McCann’s Action-Packed Army Ad Plays Out Like A War Flick Or Video Game

Most army recruitment ads tend to steer clear of the blindingly obvious of military life – you get a gun to shoot the enemy or you get shot yourself. More so, agencies aren’t overly keen on promoting recruitment ads that are heavy on the guns or violence, preferring lifestyle or technical aspects of military life. Not so McCann’s new action-packed spot for the US […]

by B&T Magazine

B&T Magazine
Are You Dragging The Wrong People Into Pointless Meetings?
  • Opinion

Are You Dragging The Wrong People Into Pointless Meetings?

Donna McGeorge (pictured below) is a speaker and  mentor who helps people make their work work. McGeorge is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In her latest guest post for B&T, McGeorge offers her tips on avoiding every workers’ hell- the pointless meeting… We all complain about having to attend too […]

Opinion

by B&T Magazine

B&T Magazine
Francis Leach Joins The New Daily As Sports Editor
  • Media

Francis Leach Joins The New Daily As Sports Editor

Famed sports reporter Francis Leach has joined online publisher The New Daily as sports editor. A prolific broadcaster, journalist and program host, Leach brings his encyclopedic knowledge of sport and no-holds-barred critical analysis to the role. “Let’s face it, sport these days is big business. I’m interested in connecting and contextualising sport with the big […]

AIME Appoints Eleven To Champion 2019 Vision
  • Advertising
  • Media

AIME Appoints Eleven To Champion 2019 Vision

Eleven has been appointed to manage all PR for the Asia Pacific Incentives Meetings & Event (AIME) 2019, the leading show for the business events industry. Selected by Talk2 Media & Events, Eleven will drive a global PR campaign, working with sister agency FleishmanHillard, to leverage international media networks across Asia Pacific, Europe, Middle East […]

Fox Sports Launches Alexa Skill
  • Media
  • Technology

Fox Sports Launches Alexa Skill

Australian sports fans can now tune into Fox Sports News live on their Amazon Echo device. From today, Alexa users will be able to add the new Fox Sports Alexa skill to their daily routine by asking “Alexa, play the Fox Sports live stream.” The Fox Sports Skill will deliver sports fans a live stream […]