Frost*Collective Releases New ‘Don’t Dis My Ability’ Campaign For FACS

Frost*Collective Releases New ‘Don’t Dis My Ability’ Campaign For FACS
SHARE
THIS



Frost*collective has launched its second video series campaign for Family & Community Services this month, following this touching clip of youth in the out-of-home care system.

This year’s Don’t DIS my ABILITY campaign titled ‘I CAN, I AM’ is aimed at raising awareness of the potential contribution of people with disability in the workforce, while shifting the negative and uninformed perceptions of those with disabilities in employment.

The social focus of the campaign intends to drive sharing of the video series and will run across Facebook, Twitter, YouTube, Twitter and Instagram. It officially launched on 21 November at a special screening at the Dendy in Newtown.

The event was attended by each of the video subjects and opened by NSW Minister for Disability Services, John Ajaka. Journalist and radio announcer Jonathan Moran was MC for the night.

Frost*collective worked with the FACS team as well as co-director, Jim Medcraft, who in January this year sustained a spinal injury in the US after a near fatal hit and run accident.

Medcraft was approached to work with director, Luke Eblen, to tell the stories of three remarkable individuals who have experienced positive and rewarding transitions to study and paid work, each overcoming challenging societal barriers.

Each video is approximately three minutes in duration, and features Iz Connell (above), who lives with schizoaffective disorder and is currently studying social work by distance education; Heidi Haydn (below), a paraplegia and is an Education Officer working at Spinal Cord Injuries Australia and Nathan Basha (below), an office assistant at Nova Radio (Nova Entertainment).

Medcraft’s own story will also be told in a follow up video yet to be released.

 

“The daily courage of every person living with disability in a society that so easily slides into disrespect through its own discomfort of it, is pure inspiration,” said Ant Donovan, group creative director, Frost*collective.

“If we can help fight the prejudice and prompt change by loosening inflexible mindsets around both the public and employer perception of disability, then we can help to make a difference.”

The campaign video series promotes key messages to people living with disability about the benefits, confidence and empowerment that employment delivers to them personally. The campaign also targets employers, school children and the wider community to change attitudes towards the employment of people with disability.

Speaking at the launch, John Ajaka, NSW Minister for Disability Services said, “There are no limitations on what people with disability are capable of and what they can achieve,” he said. “These four films demonstrate exactly that, but also what we – as employers, the community and members of the public – can achieve by having a different perspective.

“Frost*collective’s ‘I CAN, I AM’ four video campaign is the next powerful step to breaking down old frameworks and rebuilding livelihoods.”

CREDITS

Executive Creative Director: Vince Frost
Group Creative Director:
Ant Donovan
Designer:
Alex Baumann
Junior Designer: Kieran Mistry
Client Services Director: Emma Stone
Account Director:
Max Delplanque
Senior Digital Producer: Kate West
Film Director: Luke Eblen
Film Co-Director: Jim Medcraft
Stills Photographer: Amath Magnan
Strategy Planner: Prav de Silva
Producer:
Sophie Chugg/Rev de Silva

 

Please login with linkedin to comment

Latest News

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.

Social TV – Will You Be At The Party?
  • Advertising
  • Marketing
  • Media
  • Opinion

Social TV – Will You Be At The Party?

Can't keep-up with the goings-on in the Aussie TV industry? Well, hit the couch, pull on the trakkie daks & peruse this.

Opinion

by Rochelle Burbury

Rochelle Burbury
JWT Melbourne Hooks John West’s Creative
  • Advertising

JWT Melbourne Hooks John West’s Creative

You'd only need snog a B&T staffer to know of our affection for the John West oysters in aspic & smoked mackerel ranges.

by B&T Magazine

B&T Magazine
Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong
  • Marketing

Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong

Sydney-based online cloud solution for marketing compliance, Law of the Jungle, has beaten the world’s best firms to win a prestigious RegTech Markets 2017 Spotlight Award. RegTech Markets, a global community for regulatory technology, inaugurated these awards to “shine a light on the world’s best and brightest RegTech companies”.  A panel of 30 industry experts […]

Is This The Bleakest Christmas Ad Ever?
  • Campaigns

Is This The Bleakest Christmas Ad Ever?

Tired of pretty people pulling bon-bons in your Christmas campaigns? Well, here's one to slash the wrists to instead.

by B&T Magazine

B&T Magazine
The Truth About Native Advertising!
  • Opinion

The Truth About Native Advertising!

Do you stammer about the office, railing against native advertising's great untruths? Read this and stop scaring people.

Opinion

by B&T Magazine

B&T Magazine
Why Are We Only Just Starting To Use VR To Train Staff?
  • Opinion
  • Technology

Why Are We Only Just Starting To Use VR To Train Staff?

In this opinion piece, PHD’s news business and marketing manager, Chloe Hooper (pictured below), argues why all agencies should be embracing VR to change the way they operate internally. Virtual reality (VR) is something most of us have had exposure to, but how many of us are really exploiting its potential to grow our people […]

Opinion

by B&T Magazine

B&T Magazine
PRIA Announces Winners Of 41st National Golden Target Awards
  • Marketing

PRIA Announces Winners Of 41st National Golden Target Awards

The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Aussie actor and TV host Shane Jacobson at the Sydney Opera House. A sold-out crowd of more than 160 PR and communication professionals from around the country came together to […]

Personalisation At Scale: Targeting Audiences With People-based Marketing
  • Marketing
  • Opinion

Personalisation At Scale: Targeting Audiences With People-based Marketing

In this opinion piece, Indy Khabra (pictured below), national managing director at Amnet ANZ, explains power of the the people-based marketing equation, and also reminds marketers that they cannot afford to take data for granted. We are all talking about it. We all want it. We are all trying to get it. It’s that one-to-one […]

Opinion

by B&T Magazine

B&T Magazine