A steamy new video has just launched to stress the importance of PrEP, a HIV prevention tool.
It’s a new instalment in the campaign against the spread of sexually transmitted infection HIV from ACON, the NSW organisation for the prevention of HIV. The video was developed by Sydney design agency Frost*Collective.
The campaign is a three-year long initiative aiming to increase the awareness of PrEP – a Pre-Exposure Prophylaxis which is used as a prevention method for people who are at a high risk of potentially contracting the HIV virus.
“The key factors driving this next stage of the ‘Ending HIV’ campaign are raising awareness about the latest game-changer in HIV prevention mainly within the gay and MSM [men who have sex with men] communities, positioning PrEP as instrumental to meeting the 2020 target of reducing HIV diagnoses by 80 per cent, and educating the community about how to access PrEP,” said ACON president, Justin Koonin.
“Giving men the confidence to take complete control over their sexual health and look after the health of their partners lies at the heart of this campaign.
“If men want to adopt PrEP into their own personal HIV-prevention strategy, we need to let them know how they can access it.”
See the video below.
“The idea behind the creative was to empower gay men by depicting them enjoying the confidence of a worry-free, highly pleasurable sex life,” said Ant Donovan, group creative director, Frost*collective. “Taking PrEP daily allows gay men to have a stress-free sex life so it made sense to be very direct in our approach.
“Our work with ACON since 2013 creating each instalment of the ‘Ending HIV’ campaign has been an honourable journey in the fight to end HIV transmissions by 2020.”
The campaign will include six 30 second long videos on PrEP awareness.