Frost* Releases Steamy Risque Vid To End HIV

Frost* Releases Steamy Risque Vid To End HIV
SHARE
THIS



A steamy new video has just launched to stress the importance of PrEP, a HIV prevention tool.

It’s a new instalment in the campaign against the spread of sexually transmitted infection HIV from ACON, the NSW organisation for the prevention of HIV. The video was developed by Sydney design agency Frost*Collective.

The campaign is a three-year long initiative aiming to increase the awareness of PrEP – a Pre-Exposure Prophylaxis which is used as a prevention method for people who are at a high risk of potentially contracting the HIV virus.

“The key factors driving this next stage of the ‘Ending HIV’ campaign are raising awareness about the latest game-changer in HIV prevention mainly within the gay and MSM [men who have sex with men] communities, positioning PrEP as instrumental to meeting the 2020 target of reducing HIV diagnoses by 80 per cent, and educating the community about how to access PrEP,” said ACON president, Justin Koonin.

“Giving men the confidence to take complete control over their sexual health and look after the health of their partners lies at the heart of this campaign.

“If men want to adopt PrEP into their own personal HIV-prevention strategy, we need to let them know how they can access it.”

See the video below.

“The idea behind the creative was to empower gay men by depicting them enjoying the confidence of a worry-free, highly pleasurable sex life,” said Ant Donovan, group creative director, Frost*collective. “Taking PrEP daily allows gay men to have a stress-free sex life so it made sense to be very direct in our approach.

“Our work with ACON since 2013 creating each instalment of the ‘Ending HIV’ campaign has been an honourable journey in the fight to end HIV transmissions by 2020.”

The campaign will include six 30 second long videos on PrEP awareness.

Latest News

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great
  • Marketing

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great

Insight and strategy consultancy The Leading Edge has conducted research into what makes a brand great. In partnership with its sister Enero group agencies Hotwire and Orchard, the report identifies five specific roads that take brands from good to great to greatness. The findings reveal that brands which encompass greatness have five distinct qualities: passionate vision, a sense […]

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation
  • Campaigns

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation

Australia is home to some of the deadliest predators in the world. But nothing has posed a greater threat to our environment and marine life than single-use plastic. A new report by HP and Planet Ark released last week found that Aussies rate marine plastic pollution as their top concern when it comes to environmental […]

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’
  • Media

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’

Ten teams of young creatives will vie for the prestigious Young Spikes Design Competition Award at Spikes Asia 2018, a three-day festival of creativity held between 26-28 September 2018. The competition garnered 123 submissions – the most of any Young Spikes competition – from executives aged 30 and under across the Asia Pacific and Japan. […]

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler
  • Media

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler

Corporate affairs agency Wilkinson Butler is delighted to welcome Nick Albrow to join its board as a director. Albrow joins chairman Peter Wilkinson and managing director Andrew Butler as the business builds on its reputation as one of the leading crisis and issues firms in Australia. Joining in September 2017 as an account director, Albrow has […]

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine
Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm
  • Media

Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the ‘Strategy’ and ‘Current Offering’ […]