Frank PR Riding Wave Of Success With A Stack of New Business Wins

Frank PR Riding Wave Of Success With A Stack of New Business Wins
SHARE
THIS



Following a competitive pitch process, Frank PR, has successfully won the SurfStitch business.

It retained PR contract for Australia’s number one surf and fashion site is centred on connecting the brand with its youth demographic in creative, engaging and disruptive ways, whilst also amplifying SurfStitch’s content platforms.

SurfStitch represents the world’s biggest online specialty retailer of sports and surfwear gear and is going from strength to strength, with goal smashing results and a number of recent acquisitions, which include Swell.com, Magicseaweed, Stab Magazine and Garage Entertainment and Production.

2016 represents the biggest year to date for the brand, as it gears up to consolidate its international online retail business under the US Swell brand whilst also incorporating links to its now extensive content network. Frank PR’s appointment will see the agency help the brand with this transition, creatively communicating the brand proposition to drive awareness and adoption.

SurfStitch marketing manager, Jess Tye, said, “We’ve seen some incredible results as a brand and next year things are set to get even bigger with a lot of exciting plans in the works.”

“We recognise that there is an increasing need to find new ways of attracting and engaging with potential customers while remaining relevant and authentic, therefore it was important that we partnered up with an innovative and creative agency that could help us deliver against this.”

“Frank PR showed from the get go that they got what we were about and shared our vision and desire to deliver strategic and creative work through a full-service approach.”

“We are really chuffed to have won this account, there are some very exciting and progressive plans in the pipeline” Frank PR managing director Polly Atherton said.

“When the SurfStitch brief came in the whole agency was really excited by the proposition and breadth of possibilities it would offer. We really admire the savvy way the brand is evolving, with its customer-centric approach, it has developed a strong suite of content networks enabling it to become so much more than just a online retailer but rather a platform and publisher for all things surf-related.”

This win comes off the back of a series of other recent account wins with the agency also picking up work with new bar and restaurant concept, Hunter & Barrel, music all-dayer event, Vibes on a Summers Day, and juice and smoothie bar, Bondi Juice Co amongst others.

Please login with linkedin to comment

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]