Foxtel CMO Says TBWA Sydney Wasn’t A Retained Agency Despite Resigning Creative Account

Foxtel CMO Says TBWA Sydney Wasn’t A Retained Agency Despite Resigning Creative Account
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TBWA Sydney has announced it has resigned the creative account for Foxtel, but the pay TV giant’s chief marketing officer claims the agency wasn’t retained in the first place.

Paul Bradbury, chief executive of TBWA for Australia and New Zealand, said in a statement that the agency was stepping away from the Foxtel account.

“We have really enjoyed our relationship working with Foxtel, however, an exciting new opportunity has come our way which is competitive.

“We wish Foxtel all the very best.”

TBWA Sydney was appointed as the retained agency for both Foxtel and Fox Sports after a final competitive pitch against Clemenger BBDO Melbourne in November 2016, and has since produced a number of campaigns for the brand.

However, Foxtel CMO Any Lark told B&T that TBWA Sydney wasn’t a retained agency.

“They worked for us on projects, but haven’t done so for some time. We continue to work with two retained agencies: WiTH Collective and Marcel,” he said.

“We will continue to remain open to great creative ideas and thinking from Australia’s deep pool of brilliant marketing and creative minds. There’s never been a more exciting time to be charting new directions in entertainment.”

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