Find Out Which Brands Aced Twitter In February

Find Out Which Brands Aced Twitter In February
SHARE
THIS



It might be the shortest month of the year, but February has been a big month for brands on Twitter. From Valentine’s Day to the Oscars, brands are working their magic to engage with audiences and make the most of what’s happening.

Here are the brands that generated the most engagement on Twitter in Australia during February, and their most highly engaged with Tweet for the month.

1. @Myer

In February, Myer became the first brand in Australia (and the first department in the world) to use Periscope 360 when they gave Twitter an “in the round” view of their launch of their Autumn/Winter fashion range launch. The broadcasts were a huge success, with over 200,000 viewers and 37,000 hearts.

Part 2 LIVE on #Periscope Live now from Melbourne University: The #MyerAutumn17 

2. @sportsbetcomau

The Mundine vs. Green fight had everyone talking on Twitter, with @sportsbetcomau getting fans ramped up ahead of the action.

3. @UniversalPicsAU

Fifty Shades Darker hit cinemas in February, with Universal Pictures promoting the film to users on Twitter.

https://twitter.com/UniversalPicsAU/status/829507806231269376/video/1

4. @Melbourne

The weather always has users talking in Australia, and so a hot day in Melbourne was a hit pic on Twitter.

5. @WillHillAus

William Hill Australia compares the Mundine vs. Green crowds at Adelaide oval to that of the inauguration crowds in the US.

6. @ANZ_AU

ANZ used Twitter video to launch the 2017 update to their campaign to show their support for the LGBTI community. The new advertising campaign highlights that many LGBTI people still wouldn’t feel comfortable holding hands in public, and includes a Twitter emoji of two hands clasped in a heart with the hashtag #HoldTight.

7. @Queensland

Queensland Tourism counts down to Brisbane Tens kick off, encouraging Twitter users to tag their snaps with the hashtag #thisisqueensland.

Get ready for two days of rugby heaven this w/end as #BrisbaneTens kicks off in @visitbrisbane.

8. @Telstra

Telstra gets creative for Valentine’s Day, encouraging Aussies to share the love on billboards by bringing back the popular #BillboardOfLove

9. @SamsungAU

Everyone loves a freebie. Samsung Australia gives Twitter users the chance to win one of its monitors, at the touch of a button.

10. @tabcomau

If the Melbourne Cup was anything to go by, Australians really do love sports on Twitter. Sports betting brand TAB shares a clip of Winx’s win at the Star Apollo stakes.

Please login with linkedin to comment

Social Media

Latest News

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great
  • Marketing

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great

Insight and strategy consultancy The Leading Edge has conducted research into what makes a brand great. In partnership with its sister Enero group agencies Hotwire and Orchard, the report identifies five specific roads that take brands from good to great to greatness. The findings reveal that brands which encompass greatness have five distinct qualities: passionate vision, a sense […]

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation
  • Campaigns

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation

Australia is home to some of the deadliest predators in the world. But nothing has posed a greater threat to our environment and marine life than single-use plastic. A new report by HP and Planet Ark released last week found that Aussies rate marine plastic pollution as their top concern when it comes to environmental […]

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’
  • Media

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’

Ten teams of young creatives will vie for the prestigious Young Spikes Design Competition Award at Spikes Asia 2018, a three-day festival of creativity held between 26-28 September 2018. The competition garnered 123 submissions – the most of any Young Spikes competition – from executives aged 30 and under across the Asia Pacific and Japan. […]

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler
  • Media

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler

Corporate affairs agency Wilkinson Butler is delighted to welcome Nick Albrow to join its board as a director. Albrow joins chairman Peter Wilkinson and managing director Andrew Butler as the business builds on its reputation as one of the leading crisis and issues firms in Australia. Joining in September 2017 as an account director, Albrow has […]

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine
Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm
  • Media

Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the ‘Strategy’ and ‘Current Offering’ […]