Former GroupM Tech Chief Tim Whitfield Joins Sizmek

Former GroupM Tech Chief Tim Whitfield Joins Sizmek

Independent adtech platform Sizmek has announced the appointment of former GroupM executive Timothy Whitfield to lead technology and strategy in the Asia-Pacific region.

 Whitfield, who previously worked as GroupM Australia’s head of technology and operations, will assume the role of vice president of strategic solutions for APAC at Simzek.

He will be tasked with advising large brands and agencies on how to build out their technology stack and activate their data.

Whitfield is an engineer and experienced executive in the Australian programmatic and digital advertising market.

He has also held the role of operations director at Xaxis, and is known for coding some of the adtech software that’s still powering the market today, such as Symphony.

Sizmek’s general manager for the APAC region, Damien Thomson, said: “We believe Tim’s appointment will enable Sizmek to execute on the growth plan in the Asia-Pacific region and help agencies expertly fuse together media, data and creative – all powered by AI.

“The complexity of programmatic advertising means that Tim’s solid track record of experience is going to help drive better business outcomes for our clients, and we aim to deliver that.”

Thomson said Whitfield will also focus on working with agencies and brands in the region to build out their connected TV strategies and provide guidance on how to get the best outcomes from their investments into this channel.

Commenting on his new role, Whitfield said: “Building the best bespoke adtech stack solution for each agency and brand can be challenging.

“Agencies need to get primed for the next phase of programmatic advertising, and Sizmek is enabling the industry with the right mix of technology and data, media, and creative solutions.

“Our goal is to be a strategic partner for our clients and help them navigate the constantly evolving technology landscape.”




Please login with linkedin to comment

GroupM Simzek Tim Whitfield Timothy Whitfield

Latest News

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]

MKTG Launches PR & Talent Division Realigning Business Structure
  • Marketing

MKTG Launches PR & Talent Division Realigning Business Structure

Dentsu‘s MKTG Sports and Entertainment has unveiled a significant evolution, including the launch of a specialised PR and Talent Marketing division, investment in expanding its Creative Services group, and a centralised approach to brand and rights holder servicing with increased production capabilities and a strengthened in-stadium sports presentation team. Lead Image: MKTG CD Ross Allen; […]