Myer and Clemenger BBDO Melbourne want consumers to stop having the usual shopper’s remorse and get back into stores with the gusto of a Boxing Day sale.
The new ‘No Regrets’ campaign calls on shoppers to be more adventurous, and showcases Myer’s new Autumn/Winter range, hoping we’ll get on the impulse shopping bandwagon and snap up a few items.
Myer is also cleverly shining a light on its well-regarded Returns Policy, playfully re-naming it the ‘No Regrets Policy’. This rational underpinning is designed to act as a safety net, reassuring shoppers that they can be more experimental with their shopping choices, safe in the knowledge that if they change their mind, they can return their purchase.
“While the impressive range of new brands provides a timely reminder to customers that Myer is changing, we felt we also needed to provide a rational safety net to give customers’ permission to shop,” Clemenger BBDO group managing director Simon Lamplough said.
“Australians know they can rely on the Myer Returns Policy so re-launching it with a fresh tonality felt both necessary for the campaign to be successful as well as appropriate for Myer’s ongoing brand transformation.”
The campaign will launch today in-store and across all Myer’s owned channels. Large format outdoor, in-centre media, AdShel, catalogues and a large digital presence are being used to issue playful provocations to get people out and shopping.
“The New Myer strategy has seen a host of new brands come on board in the last six months. The best of TOPSHOP TOPMAN, Jack & Jones, Nine West, Seed, Stella McCartney intimates and Tiger Mist can now all be found in our stores,” Myer chief merchandise & marketing officer and deputy CEO Daniel Bracken said.
“We want our customers to see our transformation for themselves, and visit our stores to see these great new brands, layouts and service improvements.”