Five tips to succeed where other apps fail

Five tips to succeed where other apps fail
SHARE
THIS



When it comes to developing a mobile app, you need to first think about simplicity and strategy – what  your business does and what specifically you want to get out of your mobile solution. Here are five tips to keep in mind before starting to think about creating an app.

1. Keep it simple

A common mistake businesses make when coming up with a concept for an app is to overcomplicate things at first base. They want the app to be packed full of features to make it exciting or ground-breaking with a ‘wow’ factor.

The first step in app development is to build the smallest possible design for the first version. Get back to the basics and pick one core feature, then test it, measure it and re-do it. You can then keep adding to it and changing it, then testing again, re-doing and testing again.

It’s much easier to make improvements to a small, simple, focused first draft than a complex app that tries to achieve too many things.

2. Platform

Secondly you have to consider the platform you want to use for the app. A lot of businesses say they want an app for iPhones, iPads, tablets and online on desktop computers but the development for each of these platforms is completely different.

You need to come up with the design for one device first, keep the process short and cheap, and see how people respond.

There’s no point putting out so many versions when there may be flaws in the initial app. Again, everything needs to be tested and measured, and it’s easier to do this with one basic app instead of multiple designs. 

3. Keep it strategic

You need to have a reason for creating an app in the first place. Some businesses just want something cool for their customers or audience to interact with but it has to serve a purpose.

You need to ask what it will add to your brand – will it increase awareness or improve engagement? Why have you chosen a particular platform?

Some businesses also want their website just copied and pasted into an app but this is pointless as the coding is different and a website will not fit into the app format – Apple won’t let it through.

You’re better off analysing what your customers or audience would want to interact with and build a new app from scratch.

4. Budget

Developing an app can cost anything from a few thousand dollars to hundreds of thousands. There is no average price so it’s always better to go in with a budget or price range and the project can be scoped to the budget. You need to know your limitations, keep it within these and keep it concise.

5. Legalities

There are a lot of legalities involved in app design so you’re best to explore your legal options before investing money into something that you won’t be able to pull off. Sometimes there is a law that actually disallows something that your app does and you won’t be able to make it.

You need to consider how unique your idea is, or more importantly, how you implement it or execute it. It’s the implementation part that makes it special. 

Other times Apple won’t let you put it to market because it doesn’t meet their criteria. They take 30% of all purchases so won’t see the value in letting apps through that they know won’t sell.

There are also code restrictions – a lot of people come with a fully fleshed out idea and say ‘let’s record it and put it in an app’ but also want to access other apps through their apps, and this is different for iOS and Android.

There are also specific restrictions from social media services – if you want to share on Facebook you need Facebook’s permission. You’re always best to speak to an expert up-front before wasting your time. Consulting will save you time and money in the long run.

Paul Lin is CEO and founder of strategic mobile agency Buuna. 

Please login with linkedin to comment

Latest News

Zenith Sydney MD Karen Halligan To Depart
  • Media

Zenith Sydney MD Karen Halligan To Depart

Zenith Sydney's Karen Halligan has pulled-up stumps, although that's not to infer bad light had anything to do with it.

by B&T Magazine

B&T Magazine
PR Agency Hotwire Rebrands
  • Marketing
  • Media

PR Agency Hotwire Rebrands

PR agency Hotwire has rebranded, yet sadly not to "Hot Cocks Who Rock Your Socks Off". Which would've been far cooler.

Revealed: The Most In-Demand IT Jobs
  • Technology

Revealed: The Most In-Demand IT Jobs

Do you despise your overpaid IT department? Well, you could possibly punch your web designer in the face after this.

Challenger Agency VCCP Wins Creative Account For Torrens University Australia
  • Advertising

Challenger Agency VCCP Wins Creative Account For Torrens University Australia

After a competitive pitching process involving five agencies, Torrens University Australia has appointed challenger agency VCCP as its new brand strategy partner and creative agency for 2018. Acclaimed for its work on dynamic brands including ING and Compare the Market in the financial services sector, Laureate Australia CMO Anne Da Cunha said VCCP’s reputation as […]

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director
  • Advertising
  • Technology

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director

AI advertising company GumGum has announced the appointment of Sarah Baskerville as its sales director for Victoria. Baskerville joins GumGum from Ansible, where she spent two years as its Melbourne mobile director. Prior to joining Ansible, she was head of specialist sales and partnerships at News Corp Australia, and also held a number of sales […]

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland
  • Advertising
  • Campaigns

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland

McCann Queensland’s second instalment of ‘The 5th C’ campaign launched over the weekend for online diamond retailer The Diamond Concierge, which received over 47million views around the world in the first 48 hours of it being released. In this second phase of the campaign, The Diamond Concierge gave away an $85,000 diamond ring, with Gold […]

Sparro Recruits Key Account Director Following Client Wins
  • Marketing

Sparro Recruits Key Account Director Following Client Wins

Digital marketing agency Sparro has announced the appointment of Hannah Jones (pictured above) as a key account director following a spate of client wins. Jones joins Sparro’s senior team alongside founders Cameron and Morris Bryant, overseeing a portfolio of accounts that includes Webjet, Domino’s Pizza, TAFE NSW, Temple & Webster, F45 Training and Bing Lee. […]

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry
  • Media

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry

In an industry facing change, Jacqui Mooney, editor of Women’s Health believes brands such as hers will continue to be a constant. Please note: this article was contributed by Magazine Networks. The magazine industry may be seeing substantial change but Jacqui Mooney has a goal that remains firm: to create happier, healthier lives for Australian women. […]

Why Consumer Brands Are Failing Aussie Mums
  • Marketing
  • Opinion

Why Consumer Brands Are Failing Aussie Mums

Is your game chainsaws or large marlin wall-hangings? Can't seem to attract the mums? This couldn't come soon enough.

Opinion

by B&T Magazine

B&T Magazine
Network Ten Creditors Approve CBS Deal
  • Media

Network Ten Creditors Approve CBS Deal

It seems the fight for Ten between CBS and media moguls Lachlan Murdoch and Bruce Gordon may finally be over.

by B&T Magazine

B&T Magazine
MKTG Signs Exclusive Commercial Partnership With PlayersVoice
  • Marketing
  • Media

MKTG Signs Exclusive Commercial Partnership With PlayersVoice

MKTG has announced it has signed an exclusive commercial partnership with newly-launched sports storytelling site PlayersVoice.com.au – an agreement that will see the agency move into a new territory of sports marketing. The partnership between MKTG and PlayersVoice will see the business managing brand partnership opportunities for the new platform; working with clients to deliver […]

Domo Introduces New Data Security Software Solution
  • Marketing
  • Technology

Domo Introduces New Data Security Software Solution

Domo has announced it has introduced new cloud security technology for its Bring Your Own Key (BYOK) software, which includes unique capabilities like rolling generation of data encryption keys and a built-in kill switch. Domo BYOK is the first BYOK enterprise software solution for cloud analytics and business intelligence, and builds on the company’s existing security, compliance and […]

Shopper Media Group Grows Sydney & Melbourne Sales Teams
  • Advertising
  • Marketing
  • Media

Shopper Media Group Grows Sydney & Melbourne Sales Teams

Shopper Media Group (SMG) has continued to grow its Sydney and Melbourne sales teams to keep up with the demand for Smartlite Panels for shopping centres. Ashley Munro joins SMG as group sales manager for Sydney, having previously worked in a similar role at NOVA Entertainment. Laura Mason has been appointed as SMG’s business manager […]

RIO DE JANEIRO, BRAZIL - AUGUST 14:  Usain Bolt of Jamaica competes in the Men's 100 meter semifinal on Day 9 of the Rio 2016 Olympic Games at the Olympic Stadium on August 14, 2016 in Rio de Janeiro, Brazil.  (Photo by Cameron Spencer/Getty Images)
  • Advertising
  • Media

Olympics, Census Prove Tough Hurdles For Media Agencies: SMI

Australia’s media agency market has experienced another tough month in August, according to the latest data by Standard Media Index (SMI). SMI noted the softer demand this time around was primarily due to the Rio Olympics and Census providing abnormal bookings last year, resulting in demand for August 2017 so far being back 12.1 per […]