Financial ads are those ones where people have awkwardly scripted conversations about the future of their monies, or feature a talking ram giving banking advice, right?
There’s a new financial ad on the block, with a decidedly retro feel, and odd, trippy tunes accompanying it. Swedish e-commerce payment brand Klarna has shaken things up with some help from DDB Stockholm.
Showing us just how smooth their financial services are, Klarna’s ads come in a set of three, starting with the the fish taking the glide of its life, down an orange slide and across the floor.
And if that wasn’t weird enough, here’s a fifty thousand-metre long piece of Swiss cheese that’s smoother than a baby’s bum.
Oh and we can’t forget about that weird hairy thing (is it a sloth?!) floating elegantly through water.
We get it. Klarna financial services are smoooth.
“We fell for the concept ‘Smoooth’ because it describes the overall feeling of how a really good experience should be when you shop online,” Klarna founder and CEO Sebastian Siemiatkowski said in a statement.
Speaking to Adweek, directors the Perlorian Brothers – known for their eclectic style – said, “The creative approach was to keep them minimal, to keep them graphic, to keep them intriguing, and to keep them smooth.
“We wanted them to feel a little strange and arty. So we searched all over the world for the best locations, the best props, the slipperiest fish, the smoothest cheese, the silkiest fur-covered sea creature.”
Glassworks Post in London also worked on the spots.