Fiji Airways Launches Campaign To Attract More Golfers To Fiji

Fiji Airways Launches Campaign To Attract More Golfers To Fiji
SHARE
THIS



Fiji Airways has embarked on a campaign to attract Aussies, Kiwis and a stack of other international travellers to Fiji for its world-class golfing facilities.

The campaign includes a sponsorship of the Fiji International golf tournament that tees off today at the stunning Natadola Bay Championship Golf Course on the main island. Fiji Airways is the official airline of the tournament.

Taking place until Sunday and headlined by some of the world’s top golfers including Fijian and three-times Major Champion Vijay Singh, the tournament – now in its third year – has become one of the country’s biggest sporting events, attracting golf fans, sport stars and media from around the globe.

Former Australian Wallabies captain George Gregan is in Fiji as an ambassador for the 2016 Fiji International. A keen golfer, Gregan is attending the Fiji International, along with VIP guest, Fiji Airways Global Ambassador, Jarryd Hayne.

To coincide with its partnership, Fiji Airways has also launched a digital campaign to help showcase the tropical islands as a golfer’s paradise, and the airline as the best way to get there.

The campaign includes the production of video content that has been produced by iris.

As well as being published and promoted online globally, the beautifully shot video will feature in-flight on all international flights from November.

“Fiji is a golfer’s dream, yet until recently, it has flown relatively under the radar in terms of being known as a year-round place to go with friends or family to tee off,” said Andre Viljoen, managing director & CEO.

“With our sponsorship and dedicated marketing push, we’re hoping to boost golf tourism and attract more global golf-loving visitors to our home of Fiji. If you love golf, you need to come here.”

Less than four hours away from Sydney, Fiji boasts 14 golf courses, with three 18-hole, 72-par championship courses on the main island of Viti Levu, including home of the Fiji International golf tournament, Natadola Bay Championship Golf Course. The digital campaign forms part of Fiji Airways’ wider efforts to showcase the national airline as one that embraces its culture; one that treats each of its guests as a member of the family, and not just a seat number.

Please login with linkedin to comment

BCM Parntership

Latest News

Pause Fest Hits Play On Massive 2019 Line-up & Awards
  • Media

Pause Fest Hits Play On Massive 2019 Line-up & Awards

One of the industry’s biggest events is returning in 2019 with a huge speaker line-up, incredible activations and some seriously enviable networking opportunities. That’s right, Pause Fest is back, and it’s time to hit play on your ticket buying, because this is an event you cannot afford to miss. Pause Fest is boasting talent from […]

Partner Content

by pause fest

The Agency Circle Set To Release Third Workplace Industry Survey
  • Media

The Agency Circle Set To Release Third Workplace Industry Survey

Continuing the important work of championing workplace diversity in the advertising industry, The Agency Circle is getting ready to release it third diversity benchmarking survey on Monday, October 22nd. It carries on from last year’s survey results that unearthed valuable insights into agency employees’ experience in the workplace when it comes to diversity, and perceptions […]

Inside Louis Vuitton’s Enduring Success
  • Media

Inside Louis Vuitton’s Enduring Success

B&T considers itself the Louis Vuitton of trade media: classic styling and understated elegance. Okay who are we kidding

Opinion

by B&T Magazine

B&T Magazine
Thinkerbell & Our Watch Ask Australians to Do Something When They Witness Sexism
  • Campaigns

Thinkerbell & Our Watch Ask Australians to Do Something When They Witness Sexism

Sexist jokes, objectifying women, off-colour comments; most people hate these all too common signs of disrespect towards women, but often they just go along with it, or don’t feel comfortable voicing their disapproval. Australia’s national body for the prevention of violence against women, Our Watch, has today launched an interactive campaign to help Australians do something when […]