Feminist Fashion Label MOGA Unveils Diversity Ad For Australia Day

Feminist Fashion Label MOGA Unveils Diversity Ad For Australia Day

Women’s clothing brand MOGA has released an online poster ad for Australia Day to celebrate diversity and multiculturalism Down Under.

B&T Magazine
Posted by B&T Magazine

The ad features the faces of four everyday Aussie women, each from a different ethnic background, wearing a green and gold scarf designed by MOGA in a way that represents their culture or personal style.

MOGA Australia Day ad (1)

MOGA said in a statement that it made the visual to counter the recent rise in inflammatory rhetoric being made against minorities and immigrants, and to remind people that it is Australia’s ethnic diversity that makes it a great country.

“Whilst this visual only represents a fraction of ethnicities that makeup our population today, we are proud to have used young women from Aboriginal, Vietnamese, Anglo and Somalian backgrounds,” it said.

MOGA’s ad follows the public furore surrounding another Australia Day ad celebrating the country’s diversity, which featured two girls wearing hijabs.