Federal Government Talks Tax Laws In New Campaign Via BMF

The federal government has launched an integrated campaign via BMF to educate the Australian community and small businesses about the new laws and measures in place to help address the issue of multinational tax avoidance.

Under old laws, some multinational corporations could minimise the tax they contribute to the Australian economy by taking advantage of international legal loopholes.

It is estimated that $3.9 billion could be recovered as a result of these laws and measures – money that can be reinvested back into the economy and local communities.

The campaign is being rolled out nationally and includes TV, online videos, print, radio and digital, and aims to reassure Australian taxpayers that the government is taking serious action to ensure profits that are earned here are taxed here.

BMF worked with Photoplay to bring the set to life, ensuring it worked both mechanically and was aesthetically interesting.

Illustrations, 3D CAD blueprints and physics-based visualisation software were used to develop a rough edit before building began. The model was then created with raw and painted wood, metal embellishments, perspex and 3D-printed resin.

BMF Managing Director Steve McArdle said: “It’s important that the Australian public have faith in our tax system.

“Our task was to communicate the steps the government is taking to protect its integrity. In doing so, we hope we’ve been able to bring simplicity and elegance to what could be considered a complex subject matter.”

CREDITS

Executive creative director: Cam Blackley

Creative director: Ant Hatton

Art director: Jessica Roberts

Copywriter: Justin Butler

Print designer: Catarina Duardo

Executive planning director: Christina Aventi

Head of planning: Hugh Munro

Managing director: Steve McArdle

Senior account director: Peitra Withaar

Senior account manager: Melanie Pisani

Agency producers: Emma Friend and Fiona Gillies

Production company: Photoplay

Director: Jonathan “Drop Bear” Chong

Producer: Emma Thompson

Executive producer: Oliver Lawrance

Post-production: ALT VFX

Editors: Matt Bennett and Jay Hawkins

DOP: Simon Ozolins

Music and sound production: Rumble Studios

Production director: Karen Liddle

Art buyer: Basir Salleh

Photographer: Michael Corridore

Digital producer: Laurence Pogue

Digital designer: Marissa Karolyi

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