Facebook Pulls In $11.4 Billion In Ad Bucks In The Second Quarter Of 2017

Facebook Pulls In $11.4 Billion In Ad Bucks In The Second Quarter Of 2017

Facebook has today announced a $US9.16 billion ($A11.4 billion) profit in the second quarter of 2017, a massive 47 per cent increase over the same quarter last year ($US6.4 billion).

Daisy Pearl
Posted by Daisy Pearl

You can read today’s results in full here.

Mobile now makes up around 87 per cent of the Facebook’s ad revenues, up from 84 per cent in second-quarter 2016.

It also reported an increase in both daily and monthly active users, with daily active users now toalling an average of 1.32 billion in June which was a 17 per cent increase year-on-year.

Monthly active users also increased 17 per cent year-on-year to total 2.01 billion as of the end of June.

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The company also revealed its 20,658 employees which was a 43 per cent increase from last year.

Commenting on the results, CEO Mark Zuckerberg said: “We had a good second quarter and first half of the year. Our community is now two billion people and we’re focusing on bringing the world closer together.”