Facebook Makes 62% of Its Ad Money From Mobile

Facebook Makes 62% of Its Ad Money From Mobile

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Mobile advertising is on the rise and the latest results from Facebook show the social media platform is jumping onto this opportunity.

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One day, if it wanted to, Facebook could shut down its desktop site and become a mobile-only company.

The majority of the social network’s advertising revenue – 62% of the $2.68 billion Facebook made from advertising in the second quarter, according to results it released on Wednesday – already comes from mobile.

And an ever larger percentage of its daily and monthly active users check out Facebook on their tablets or smartphones. At this point 30% of its monthly users only check out Facebook on their tablets or smartphones.

Two years after Wall Street batted down Facebook’s initial public offering for the company’s perceived mobile weakness – and two years after Facebook debuted its first mobile ads and adopted a mobile-first strategy – Facebook has become largely a mobile company.

Two of the social network’s largest acquisitions, Instagram and WhatsApp, are mobile apps. And a third, Oculus, makes a virtual reality headset that observers point to as Facebook’s wearables play – wearable devices being considered the next generation of mobile devices.

See the full article by Tim Peterson from AdAge here.

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