Exponential promotes sales director

Exponential promotes sales director
SHARE
THIS



Advertising and digital media solutions company, Exponential Interactive, has promoted Tyler Green to head of strategy, APAC.

Check out the full release below for all the info.

SYDNEY, AUSTRALIA – June 10th 2014 – Exponential Interactive, the global provider of advertising intelligence and digital media solutions, has promoted its ANZ director of sales, AdoTube, Tyler Greer, to the position of head of strategy, APAC.

In this new role, Greer will be responsible for helping to lead the company’s sales strategy across the region and will implement a number of initiatives designed to better align integrated solutions across all of Exponential’s engagement divisions – Appsnack, AdoTube, Firefly Video and Tribal Fusion. He will also continue to lead AdoTube, Exponential’s global in-stream video advertising solution in ANZ, while overseeing the strategies for all display, video and mobile offers across APAC.

John McKoy, chief revenue officer at Exponential, said: “Since joining Exponential in 2012, Tyler has played a pivotal role in defining our sales strategy for Adotube and has significantly improved the performance of the local team.

“He has increasingly collaborated with our display and mobile teams to share key learnings and drive performance so we are delighted to formalise and extend his role as head of strategy across APAC.”

Greer commented: “I’m looking forward to helping refine and enhance Exponential’s go-to-market initiatives so we can better support the objectives of our clients across all display, video and mobile. By applying a more cohesive strategy across of all our engagement divisions we expect to improve campaign performance across the region.”

Prior to joining Exponential in 2012 as director of sales, Australia & New Zealand for AdoTube where he was tasked with launching the global in-stream video advertising solution in the region, Tyler was a senior strategist at Starcom. He spent five years at Mindshare, most recently as strategy director and began his career as sales and marketing manager for Street Press Australia and a digital/media promotions director for Roadshow Films.

Greer will continue to be based in Exponential’s Melbourne office.

Image sourced from Spartina Consulting.

Please login with linkedin to comment

Ebiquity Instagram ads

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?