Exponential Interactive Appoints New Mobile Specialist

Exponential Interactive Appoints New Mobile Specialist
SHARE
THIS



Exponential Interactive, provider of advertising intelligence and digital media solutions, has hired Nicole Liebmann as mobile specialist for Australia and New Zealand.

Formerly with mobile payments and mobile marketing company, Mobile Embrace, Liebmann will lead revenue and operations in the region for Appsnack, Exponential’s mobile engagement division, which last month launched new video-enabled ad formats for delivery to global-scale audiences across mobile and tablet devices.

Nicole Liebmann

Nicole Liebmann

Exponential’s Appsnack sits alongside Adotube (in-stream video), Firefly Video (display engagement video) and Tribal Fusion (performance display) to offer a full suite of advertising intelligence and digital media solutions to brand advertisers.

Ben Maudsley, managing director, APAC for Exponential, said: “As the latest IAB Australia figures demonstrate, mobile advertising continues to enjoy amazing growth, now representing 21.5 percent of digital display revenue in the first quarter of 2014. Nicole will ensure that Exponential’s mobile offer delivers the most engaging creative experiences that enable brand advertisers to reach audiences in the region at scale across mobile and tablet.”

Liebmann commented: “I’m looking forward to further developing Appsnack’s creative and strategic offer to brand advertisers to deliver best in market customised rich media experiences. The mobile advertising opportunity across the region is significant and Exponential’s creative expertise combined with its unique data insights from its e-X platform should enable it to take further market share whilst continuing to drive campaign performance to the next level.”

Prior to joining Exponential, Nicole spent three years at mobile payments and mobile marketing company, Mobile Embrace, as an account manager responsible for publisher commercialisation strategies whilst also acting as the conduit between publishers and sales teams. Prior to that she spent a year at Network Ten as digital content commercialisation and integration executive and two years in a variety of roles working across Foxtel’s digital properties at MCN.

Liebmann will be based in Exponential’s Melbourne office.

Latest News

“Disgusting” & “Inappropriately Violent” Movie Trailer Banned
  • Advertising

“Disgusting” & “Inappropriately Violent” Movie Trailer Banned

A movie trailer advertising Roadshow Film’s horror film The Nun has been banned by the Ad Standards Bureau (ASB). The ad in question, titled “Coffin”, features a possessed man “flying across the room”, a demonic nun and is accompanied by “creepy, petrifying” noises. The TVC appeared on free to air networks during August and Septemeber. The complaint to the […]

Kerry Stokes Slams ABC’s Andrew Probyn After Explosive Turnbull Report
  • Media

Kerry Stokes Slams ABC’s Andrew Probyn After Explosive Turnbull Report

Seven West Media CEO Kerry Stokes has hit back at a report from the ABC which accused the media mogul of interfering with last month’s Lib spill. The ABC report from journalist Andrew Probyn aired during the 7 pm news on Tuesday night and claimed News Corp’s Rupert Murdoch waged a media-driven war against ex-prime minister Malcolm Turnbull […]

Renault Unveils 15-Minute ‘Autonomous Sensory Meridian Response’ To Promote New Electric Car
  • Campaigns

Renault Unveils 15-Minute ‘Autonomous Sensory Meridian Response’ To Promote New Electric Car

Have you ever driven an electric vehicle before? Lots of people don’t know how smooth and relaxing the experience actually is. It’s for this reason that Renault has turned to YouTube ‘brain massage’ trend, ASMR (autonomous sensory meridian response), in its latest campaign to give online audiences the variety of sensations of driving electric vehicle, […]

Peugeot Unveils Global ‘Unboring The Future’ Campaign Via BETC Paris
  • Campaigns
  • Media

Peugeot Unveils Global ‘Unboring The Future’ Campaign Via BETC Paris

The future of cars is looking increasingly autonomous – cars where technology takes care of everything, even the driving. Practical for sure, but many people still enjoy being in control of the wheel. So why choose? Peugeot presents its new vision #UnboringTheFuture. A future that reinvents the pleasure of driving and offers the freedom of choosing […]

Digital: Is it Time to Call a Spade A F@cking Shovel?
  • Opinion

Digital: Is it Time to Call a Spade A F@cking Shovel?

In his latest post, B&T’s favourite industry contrarian, Robert Strohfeldt, argues the word “digital” is clouding and confusing too many aspects of advertising and its outcomes… Just looked at another of the many “online” advertising/marketing papers I receive. There are so many, I can’t keep up. You would think traditional media is no longer relevant, […]

by B&T Magazine

B&T Magazine