Exponential Interactive today announced it has promoted Jessica Batt, currently marketing director APAC to the position of global marketing director. Batt will join the global leadership team and work with the company’s country managers across its 22 locations around the globe and will be based in Exponential’s Melbourne office.
In her new role, Batt will be responsible for developing and overseeing the trade and event marketing strategy and initiatives for Exponential across the America’s, APAC and EMENA.
She will take responsibility for driving market awareness of Exponential’s proposition and position as a high performing brand engagement and brand performance digital advertising company.
Chief revenue officer at Exponential John McKoy said, “Jessica has been instrumental in leading our trade marketing and communications across APAC, creating a ‘voice’ for us externally. She has been pivotal in positioning Exponential as a true global leader in the digital space.”
“Elevating Jessica to the global role was an easy and logical choice. She is highly respected across the company and has been an outstanding member of our team. Our confidence in Jessica’s ability is reinforced by our decision to promote someone from Australia to run a global business unit. It also reinforces how Exponential values its employees and is willing to promote the best individual no matter where they are based.”
“Since joining Exponential in 2013, she has been an essential and integral part of our team. We are delighted that her talents have been recognised and Jessica is being rewarded with the global marketing role.”
Batt commented, “I jumped at the opportunity to work with the global team at a critical time as we continue to set ourselves apart from the competition. I am excited to apply some of the successes we have experienced in APAC and have a positive impact on the business globally.”
A strategic marketing professional with over 15 years’ experience both in Australia and the UK, Jessica most recently worked with Adconion as marketing manager; and Pacific Magazines as trade marketing manager.