Exponential And XE.com Form Exclusive Partnership For In-App Monetisation

Exponential And XE.com Form Exclusive Partnership For In-App Monetisation

Advertising intelligence and media solutions provider Exponential Interactive has expanded its exclusive partnership with online foreign currency and rate exchange resource XE.com, enabling XE to monetise its in-app and mobile web inventory globally.

Karen Terranova
Posted by Karen Terranova

XE.com’s app, XE Currency, was launched in 2009 and has received more than 30 million downloads.

Exponential’s  SDK (software development kit), offered through its mobile engagement division Appsnack, has been implemented into XE Currency’s iOS and Android properties.

“The impressive results that we experienced last month alone are indicative of the sophistication and ease of use that Exponential’s SDK provides us,” said Kit Purdy, executive vice president, XE.com. “We have maintained a successful, and profitable, partnership with Exponential for years and are excited about moving forward with a new exclusive deal that will make our swift transition to mobile more efficient and streamlined.”

Ben Maudsley, Exponential managing director APAC & South Africa, said: “The campaign results convey the importance of partnering with an integrated, comprehensive solution provider to simplify the ad serving process and increase revenue. We’re happy to collaborate with XE.com as they advance their mobile monetisation strategy.”

Using Exponential’s platform, publishers gain transparency into how audiences are accessing their properties – whether in-app or mobile web – providing valuable insight to help manage and optimise traffic effectively during advertising campaigns.

Prior to this two-year agreement, Exponential and XE.com have had a five-year exclusive partnership to optimise online display campaigns, which, by 2013, resulted in a 256% increase in revenue.