Ex-F1 Racer David Coulthard Stars In New Heineken Ad Via Publicis

Ex-F1 Racer David Coulthard Stars In New Heineken Ad Via Publicis
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Heineken has announced its new marketing strategy aiming to be more relevant to the Millennial generation in today’s world.

As part of this, Heineken will be launching a series of new TV commercials to represent the brand’s key platforms including UFEA Champions League, Formula 1 and Rugby World Cup. 

The new marketing strategy is founded on the belief that if you look at life with a fresh perspective, you will enjoy it more. This Heineken® lens will be applied to all the brand’s communication platforms and will encourage consumers to look at life less seriously and with a fresh perspective.

The new marketing strategy will roll out globally from September. F1’s TV commercial, F1 Team will be the first to launch and will coincide with the FORMULA 1 GRAN PREMIO HEINEKEN D’ITALIA 2018 in Italy. The TV commercial will feature across digital before rolling out in other markets.

CREDITS

HEINEKEN

Sr. Director Global Heineken® Brand: Gianluca Di Tondo

Global Heineken® Integrated Communication and CMI Manager: Daniela Iebba

Global Heineken® Brand Communication Manager: Maja Mikielska

PUBLICIS ITALY

Global Chief Creative Officer Publicis WW & CEO Publicis Italy: Bruno Bertelli

Chief Creative Officer Publicis Italy: Cristiana Boccassini

Executive Creative Director: Luca Cinquepalmi

Executive Creative Director: Marco Venturelli

Associate Creative Director: Fabrizio Tamagni

Associate Creative Director: Michela Talamona

International Strategic Planner: James Moore

Head TV Production: Mariella Maiorano

Producer: Viviana Biondolillo

Worldwide Account Director: David Pagnoni

International Client Service Director: Davide Gonzato

Account Director: Tommy Cottam

International Account Manager: Derek Muller

PRODUCTION

Production Company: Iconoclast

Director: MEGAFORCE

DOP: Lasse Frank

Executive Producer: Charlotte Marmion

Line Producer: Guillaume Lefrancois

Production Coordinator: Emma Palatin

Production Designer: Marco Puig

Costume Designer: Mimi Lempicka

Casting Director: Emma Skowronek

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