Ex-Ensemble Duo Launch Their Own Experiential Agency, Banter

Ex-Ensemble Duo Launch Their Own Experiential Agency, Banter
SHARE
THIS



Mitchell Loadsman and Paul Den have today launched a brand new experiential agency, Banter, in partnership with communications agency The Hausmann Group.

The agency specialises in earned experiences, and will operate in the experiential brand space.

The duo come from marketing agency Ensemble, where they were national activations director and strategy and ideas director respectively.

“Great banter is something you have with someone you genuinely understand and like. It can be witty, original, playful, fun,” said Den.

“The word to us stands for a very human and conversational way of behaving. The name was also something we gravitated to in light of our goal to create experiences that people and the media both talk about.”

Loadsman added: “We’re really excited to be part of the Hausmann Group and work with some amazingly talented communications experts that can help make experiential ideas work harder and more effectively.”

CEO of the Hausmann Group, Judi Hausmann said, “With the launch of Banter, we’ve strengthened and diversified our total communications offering even further. Mitch and Paul are two great talents in the industry and we’re excited about what they’ll bring to the agency group and our clients.”

 

 

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine