Career Meets Beer in New Ad Land Recruiting Format

Career Meets Beer in New Ad Land Recruiting Format
Thomas Werner
By Thomas Werner



Imagine if you could take all the pain out of looking for a job or new recruit and instead just meet at the pub over a friendly beer.

Enter CareerBeer, the new speed recruiting event, a juxtaposition of speed dating and a cosy night at your local created with the creative industries and ad land in mind.

Creative director and brainchild of the CareerBeer idea Thomas Werner said: “It’s a novel proposition, and a first in Australia. CareerBeer Speed Recruiting brings people together to discuss career opportunities outside the corporate setting and without interrupting normal working hours.

CareerBeer_Diagram

“First impressions are personal and instant, and with so many of us in the creative industries enjoying the pub format to relax and meet fellow like-minded souls it just makes sense.”

Much like the speed dating format, participants get to meet a different person every few minutes while having a drink (for nerves or relaxation!) in the comfort of a local pub.

Instead of charging commission or ongoing fees, CareerBeer is based on booking fees for events, which include free drinks for attendees. Each event is aimed roughly at a job level and type, such as creative/art direction – mid to senior level, so that job seekers and recruiters alike can be sure they are fishing in the right pond.

After experiencing the process from both sides, Werner continued: “Looking for work or trying to hire someone, I wasted so much time online – signing up to websites, filling out profiles, researching, responding to emails etc. But recruiting is a people business. While having a beer with a mate I thought, why can’t it be more like this – sitting down in a nice pub, having a quick chat and a drink, and sort out the rest afterwards?”

And CareerBeer was born – each ‘cheers’ a chance to make a great connection, and maybe something even more significant.

Upcoming Sydney events include:

09/09/2104 – Digital Designers Speed Recruiting
16/09/2104 – Young Creatives Speed Recruiting
23/09/2104 – Art Directors Speed Recruiting
30/09/2104 – Copy Writers Speed Recruiting
07/10/2104 – App Developers Speed Recruiting
14/10/2104 – Account Service Speed Recruiting




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