ESPN Names Seven West Media As Exclusive Aussie Ad Rep

Football on green grass

Sports brand ESPN has appointed Seven West Media as its television advertising sales representative in Australia.

B&T Magazine
Posted by B&T Magazine

ESPN is looking to expand advertising sales solutions in the region across its growing networks.

ESPN Australia is a multi-channel, multi-media lineup including ESPN, ESPN HD, ESPN2, ESPN2 HD and ESPN3.com. The channels deliver fans a diverse portfolio of major global sporting events and properties, as well as locally-relevant content on the Foxtel platform.

“We’ve got a fantastic, engaged and passionate sports audience in Australia, which is growing significantly” said Haydn Arndt, general manager, ESPN Australia and NZ. “We’re looking forward to working with Seven West Media, Australia’s leading media sales company, to deliver great solutions for brands that want to reach sports fans through our respected, industry-leading content.”

Kurt Burnette, CRO, Seven West Media added: “Sport is a key part our strategy as we continue to build audience across our existing and new delivery platforms. ESPN is a leading global brand that gives us more people and greater reach by connecting with the often elusive male demographic. We already have the best of Australian sport, now we also have the best of the World. Combined with the power of Seven West Media including existing synergies with events like the NFL, now all available to buy in one place, it delivers an extraordinary platform for our marketing and advertising clients.”

The appointment comes as ESPN has seen success and strong growth across its television and digital media business in Australia over the past several years. 2013 was the most viewed year on record for ESPN in Australia (M18-34 demo; +28% from 2012) and the positive trend has continued into the present year, with 2014 delivering the best second quarter ratings performance ever for the network (M18-34).

The 2014 NBA Finals (San Antonio Spurs vs. Miami Heat) ranks as the #1 NBA Finals series ever on ESPN in Australia with the M18-34 audience and other key male demographics. ESPN’s audience for the NFL’s Super Bowl has also climbed significantly in recent years (+236% growth from 2010 to 2014) with the 2014 Super Bowl ranking as the #1 program on record across the ESPN networks.